Yael Ben-Ari || Senior Product Manager, Microsoft

Yael Ben-Ari

Senior Product Manager, Microsoft
Navigating SMB Waters with Enterprise Ship

 

 The Microsoft Security Group has been at the forefront of providing device security solutions for enterprises. However, when we identified an exciting new opportunity to expand our reach to the SMB (Small and Medium-sized Business) market, we suddenly found ourselves feeling like the new kid in town.

We needed to familiarize ourselves with the dynamics of a new ecosystem, adapt to the needs of a different market segment, and face the harsh reality of a crowded, incentive-driven market.

In this session, I will share how we handled this challenge, including cost reduction, pricing adjustments, refining feature sets, and changing sales strategies.

Join us as we explore the lessons we learned, strategies we employed, methodologies we used, and the best practices that enabled us to effectively penetrate a new market segment.  

 

Written by  Read 98866 times Last modified on Saturday, 10 February 2024 09:16
Rate this item
(0 votes)
Published in Day 1
Super User

Latest from Super User

More in this category: « Dessert Break Tzviel Lemberger || Head of AI for validation product team, Intel »

1180 comments

  • Comment Link 江東区 電子クーポン 3万円 Saturday, 07 December 2024 19:18 posted by 江東区 電子クーポン 3万円

    Alternatively, I may have kept all the crew in implementation mode, getting the entire missions to the extent of the proto-missions, that means none of them would be exactly proper but we might be capable to see the shape of the complete game and the entire missions could be ready for tuning at about the same time.

  • Comment Link 係助詞 結びの語 Saturday, 07 December 2024 18:37 posted by 係助詞 結びの語

    We also created a solid of more than 200 characters, many of whom didn't yet have specific roles in the sport.

  • Comment Link フランス 女性参政権 Saturday, 07 December 2024 18:04 posted by フランス 女性参政権

    When the end result modifications close to finish of the game due to bugs it could cause unhealthy/noisy information, so it is good to make sure the method and endgame are accurate.

  • Comment Link 咽頭がんのため Saturday, 07 December 2024 17:55 posted by 咽頭がんのため

    Focuses on making Sunni and Shia characters distinctive to play as with a new UI, story events, traits, government sorts and choices.

  • Comment Link drug treatment Saturday, 07 December 2024 17:54 posted by drug treatment

    Thanks for giving your ideas here. The other point is that if a problem occurs with a pc motherboard, people today should not go ahead and take risk connected with repairing that themselves because if it is not done properly it can lead to irreparable damage to the full laptop. It is almost always safe just to approach the dealer of that laptop for that repair of its motherboard. They've already technicians with an know-how in dealing with mobile computer motherboard troubles and can carry out the right prognosis and undertake repairs.

  • Comment Link 社訓 読み方 Saturday, 07 December 2024 17:53 posted by 社訓 読み方

    Managing catering for occasions, venue bookings, stand-alone catering necessities or catering deliveries, EventPro’s catering-specific options are more in-depth, extra highly effective and extra flexible, so when combined with the complete capabilities of full event administration software program, EventPro is the system that may develop with what you are promoting - so far as you want to take it.

  • Comment Link 健康 保険 大阪 Saturday, 07 December 2024 17:45 posted by 健康 保険 大阪

    Kind a special occasion planning committee and take a look at to make use of your established disaster workforce as much as attainable, as these people have worked collectively before, so it needs to be easier to create a disaster management plan for the massive occasion.

  • Comment Link スポ根女子 Saturday, 07 December 2024 17:39 posted by スポ根女子

    The company or Net owner makes use of this program to promote their products, then this program pay part of their money to you ( MEMBERS) for looking these web sites.

  • Comment Link 不倫相手 掲示板 Saturday, 07 December 2024 17:31 posted by 不倫相手 掲示板

    Marc Allen, Marsha Elaine, Lori Ellen, and Mary Ann Stoner.

  • Comment Link 兵庫県警 採用 掲示板 Saturday, 07 December 2024 17:25 posted by 兵庫県警 採用 掲示板

    At minimal, it appears those that passed on college throughout the pandemic are opting out for good.

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.