What if the most important feedback about your role as a product leader is the one thing your CEO will never say? In this talk, Noa Ganot reveals the raw, unfiltered truth she’s heard directly from dozens of CEOs - what they really expect from their product leaders but don’t say out loud. From business thinking to true ownership, from strategy to execution—this is your chance to hear the CEO’s perspective that rarely makes it into the room.
You don’t need another hiring round – you need to manage the people you already picked.
This talk breaks down why most onboarding sucks, why even great PMs drown without real support, and what you can actually do about it.
Based on two decades of building and mentoring product teams, this session delivers blunt truths and practical tools you can start using tomorrow
How Product Managers can find new ways to grow their business by applying its core benefits to different groups of users/audiences/markets.
A practica method for understanding new users, creating the right product for them, and scaling operations to support a larger audience and new business motions.
Takeaways
1. Communicate the risk and the potential to management: Make sure leadership understands the potential risks (taking resources to explore new biz while investing less in the existing customers) and paint a clear picture of what success could look like.
2. Tech effort vs real value: When figuring out what to show new users first, nail down what's valuable and not a huge headache to build. Showing users the magic (value) without breaking the bank early on.
3. How to go to market: Think and plan through how you'll handle a flood of new sign-ups with a free trial – it's a whole different ballgame than those small, hand-held demos we used to do. Get marketing and the back office ready for a much bigger scale.
One of the greatest challenges facing any growing company is how to structure the product team to deliver exceptional products and maximize key performance indicators (KPIs).
Issues such as fragmented customer experiences, low adoption rates, and endless debates over ownership often signal a suboptimal product team structure.
In this presentation, we will introduce a set of guidelines and decision criteria designed to help you build an effective product team structure and make informed organizational decisions.
Most product advice starts too late. It assumes you’re already building — running sprints, prioritizing features, shipping MVPs. But in risk-averse, high-trust industries, the real unlock happens earlier: finding business-market fit.
In this talk, I’ll share how we built a fast-growing product in the legal services space — not by launching quickly, but by moving fast without product. We scaled operations manually with people, scrappy tools, and zero code, all while deeply learning what clients truly valued, and what professionals (Attorneys) needed to get motivated, adopt new ways of working, and see how their time and expertise could be repurposed—not replaced—through a different model of delivering their service.
We nearly invested in multiple “innovative” product ideas that felt right — ideas grounded in strong product instincts from well-known tech companies. But those instincts didn’t map to a legacy industry with deeply ingrained habits and emotional drivers. Only through operational experimentation, business model validation, and trust-building did we earn the clarity and momentum to build something scalable.
This talk is about:
· How to move fast without product to validate your business and market
· Why product sense alone can mislead you in legacy or high-friction industries
· What to get right in the business-market phase so you're prepared for product-led growth
· How to manage the tricky transition from ops-led success to a scalable, product-first org -> without breaking what worked or losing your team
Whether you’re building in a traditional market or struggling to scale past early traction, you’ll leave with a new lens for sequencing product strategy, and a practical framework for unlocking growth in the toughest environments.
In this talk, I’ll share one of the most challenging experiences I faced as a Product Manager at Radware: leading the migration from multiple legacy portals to a single Cloud Management Platform. While the project sounded technical on paper, the real challenge was human - overcoming the deep resistance from both customers and internal teams who were emotionally attached to familiar systems.
What makes this story unique is its focus on the emotional side of product change - the invisible forces of habit, internal inertia, and the fear of letting go. I’ll share real, hard-earned lessons from the field on how to navigate product grief, drive real adoption, and shift behavior - not with slogans or messaging, but through smart defaults, stakeholder alignment, and empathy-led strategy.
If you've ever tried to replace an old product or drive change in a resistant environment - I hope this lecture will give you tools you can apply tomorrow morning.
The technological landscape is changing every day with exponential breakthroughs in AI. The distance between technology and the legacy industries it is trying to improve is growing larger and larger. My talk will tell my personal story of bringing a true AI product to one of the most legacy of industries - the airline industry. I will talk about the challenges such a legacy industry brings, how defining what your product is in the world of AI is challenging, both externally and internally, and how going back to the basics of product management allowed me to transform Fetcherr from a project company into a true AI product company. The main takeaways from my talk are (subject to change of course)
1. Go back to basics - ask the questions of Who? What? and Why?, you may be surprised by the answer
2. When the technology and the industry don't mix - focus on the pain you are solving, that is always universal
3. Don't forget the internal aspect - convincing stakeholders of what the product is may prove more difficult than convincing the customers.
Everyone is talking about AI agents. It's even fairly easy to spin up a toy agent. Building a production-worthy agent-based product or features involves multiple real-world challenges, decisions, and best practices. Drawing on proven deployment checklists and hard-won lessons from teams that have already shipped agents at scale, this talk gives PMs a clear, step-by-step framework they can follow before writing a single line of code.
In the ultra-competitive, fast-paced landscape of early-stage B2B startups, knowing and proving your product’s value is essential for growth. Yet, with limited resources and data, measuring value can be challenging. This talk explores why tracking value from the start is crucial, breaking down practical strategies for implementing product analytics and value metrics. With real-world examples, we’ll cover how data insights can empower your sales, marketing, and customer success teams, driving measurable impact across your business. Concluding with actionable steps for startups with no analytics in place, this session equips you with a roadmap to start measuring what matters—no big budget required.
Generative AI is putting the power to design, prototype, and refine ideas directly into the hands of Product Managers and entrepreneurs—no coding required. In this talk, discover how GenAI tools can accelerate innovation, bridge the gap between ideas and execution, and unlock your creative superpowers.
This talk is a personal interpretation of the PARTS model, founded by professors Barry Nalebuff (of Harvard) and Adam Brandenburger (of Yale). PARTS uses the Game Theory insights as a base and constructs upon it five additional elements as extra dimensions. Those five elements are: Players, Added Value, Rules, Tactics and Scope. The PARTS model is able to consider a more realistic set of parameters and outcomes than Game Theory.
The journey to creating a successful product is multifaceted, requiring more than just technical ability or market insight. This presentation delves into my personal voyage through the dynamic landscape of product management. This talk chronicles my experiences, challenges, and triumphs as I navigated diverse cultural environments and varying market demands to deliver responsibly developed products. From my early days as an aspiring product manager, I have learned invaluable lessons about the importance of adaptability, empathy, and collaboration. This talk will share pivotal moments that shaped my approach, including the influence of cultural nuances on product design and stakeholder relationships, reflecting my personal experience while growing up in multiple cultures as a child and studying abroad as part of my academic research on responsible AI.
In this session, we’ll dive into the metrics that really matter to drive product success as well as into data-driven tactics to build a customer-centric culture. Moreover, we will also explore how product teams measure their own ROI and what benchmarks are available. Ultimately, you will acquire tools to transform your product team into heroes across the company and your stakeholders.
In the ultra-competitive, fast-paced landscape of early-stage B2B startups, knowing and proving your product’s value is essential for growth. Yet, with limited resources and data, measuring value can be challenging. This talk explores why tracking value from the start is crucial, breaking down practical strategies for implementing product analytics and value metrics. With real-world examples, we’ll cover how data insights can empower your sales, marketing, and customer success teams, driving measurable impact across your business. Concluding with actionable steps for startups with no analytics in place, this session equips you with a roadmap to start measuring what matters—no big budget required.
Navigate how the AI revolution meets you in your day to day as a product manager. We'll learn 4 effective tools and tricks and you'll be ready to take action immediately the following day and make AI your personal assistant.
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Imagine starting a new role where expectations demand a first release in 90 days and a comprehensive vision presented to 600 customers within 40 days. Sounds intense? It was my reality.
Join me as I share firsthand insights from navigating this daunting challenge. Learn how to excel from day one in a new company and domain, crafting a roadmap with confidence to captivate a large audience at your company's premier customer conference. Discover strategies to transform your onboarding into a journey of productivity and success, ensuring you not only survive but thrive in the face of high-stakes expectations.
In pursuing data-driven decision-making, have we become so obsessed with numbers that we've lost sight of our instincts? We will explore the illusion of control that data provides, the downsides it carries, and the often overlooked role of instincts in product management. Prepare to challenge conventional wisdom as a case is made for balancing analytical insights with your natural product intuition.
We’re all told that PMs need to be ‘more business-oriented,’ but many of us discover what that really means only after painful missteps.
In this talk, we’ll reflect on common assumptions about product management and explore how decisions about roadmaps, customer priorities, and business models can carry unexpected financial consequences. Through stories of growth and maturing as a PM, this session invites you to broaden your perspective and align your product vision with business impact - wherever you are in your journey.
It's only by changing roles that you can shift your perspective and see what was just in front of you, but you weren’t able to see. Join us for an insightful talk where Noa Danon, a seasoned product leader turned CEO, shares a candid journey of realizations and revelations. Transitioning from a product-centric role to the helm of a company, she encountered a series of eye-opening surprises about the business world. This talk will dissect several stark assumptions commonly held by product professionals and contrast them with the gritty realities of leading a business. This session is not just about the transition but also about the lessons learned that can empower product leaders to think more broadly and better perform when working with business roles and CEOs. Whether you’ve been told you need to have more of a business mindset, or you are heading the product department, you'll leave with a new perspective on the intersection of product management and business leadership.
Few people have journeyed from being developers and UX designers to product managers, startup management team members, and finally, founders and CEOs. These transitions have given me unique perspectives on various roles and motivations. I made mistakes that only became clear when I changed positions. Working closely with sales doesn’t mean you truly understand business, and the same goes for marketing or being a CEO. This talk provides an authentic reflection on how product professionals are viewed, which I believe will resonate deeply with the audience.
.One year ago, at the dawn of the Gen-AI revolution, we set out to develop an innovative, intelligent chatbot for sports bettors designed to communicate as a professional analyst
Through our market analysis, we uncovered two key insights:
1. There is no comparable technology on the market.
2. Our competition lies in professional sports analysts providing user insights.
Faced with high development costs, we asked ourselves: Should our MVP be minimal or monumental? We chose to go big. Over four months, two dedicated teams created a high-quality, feature-rich product.
Join me to explore: What drove our decision to aim high with our MVP? How did we balance risks and rewards? What lessons can be learned for your next big product launch?
A new category in the market? Check. A new industry for me? Check. A new group in the company? Check. All the ingredients were there to present challenges. And opportunities.
Join us as we explore the journey of building a new product team in a cutting-edge, deep tech scale-up. From building a multi-disciplinary team of domain experts, to leading market education with innovative solutions, to opening back-doors to customer interaction - we'll explore how we navigate uncharted territories on a day-to-day basis.
In today’s competitive landscape, building a “moat” around your product is more crucial (and tricky) than ever. In this talk, I’ll share practical strategies based on my personal experience to identify, build, and protect these moats, helping your product stand out and thrive in a constantly shifting market.
Presentation Slides
In this session, I’ll take you on a journey through the real-world experience of building an auto-pilot product from the ground up. From deciding to actually pursue an auto-pilot solution, to defining a clear vision of success, and leveraging an operations team to execute efficiently—this session will provide an in-depth look at the key steps involved. I’ll share the challenges, lessons learned, and strategies that helped bring the product to life, offering actionable insights for anyone looking to build smarter, automated solutions.
As a product manager, how do you decide between refining the familiar or breaking the mold to create something entirely new? Join Idan Shaked, CPO of Tabit, as he takes you on a journey through his real-world experiences of building groundbreaking products. From transforming supermarket shopping to revolutionizing restaurant operations, Idan shares the highs, the challenges, and the lessons learned.
Discover when to embrace evolution to build on solid foundations and when to leap into revolution to redefine the game. Packed with actionable insights and compelling stories, this presentation will inspire you to make bold, impactful decisions in your product journey.
Are you ready to navigate the crossroads of innovation?