Yael Ben-Ari
Senior Product Manager, Microsoft- 15:45-16:00
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- https://www.linkedin.com/in/yaelbenari/
| Navigating SMB Waters with Enterprise Ship |
The Microsoft Security Group has been at the forefront of providing device security solutions for enterprises. However, when we identified an exciting new opportunity to expand our reach to the SMB (Small and Medium-sized Business) market, we suddenly found ourselves feeling like the new kid in town.
We needed to familiarize ourselves with the dynamics of a new ecosystem, adapt to the needs of a different market segment, and face the harsh reality of a crowded, incentive-driven market.
In this session, I will share how we handled this challenge, including cost reduction, pricing adjustments, refining feature sets, and changing sales strategies.
Join us as we explore the lessons we learned, strategies we employed, methodologies we used, and the best practices that enabled us to effectively penetrate a new market segment.
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1368 comments
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Friday, 10 April 2026 14:18
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Friday, 10 April 2026 13:40
posted by
Depobos
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Friday, 10 April 2026 13:30
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One thing is that when you are searching for a student loan you may find that you will need a cosigner. There are many conditions where this is true because you might discover that you do not possess a past credit rating so the lender will require that you've got someone cosign the financing for you. Interesting post.
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Friday, 10 April 2026 11:52
posted by
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You can certainly see your skills in the work you write. The world hopes for even more passionate writers such as you who aren't afraid to say how they believe. Always follow your heart.
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Friday, 10 April 2026 11:39
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Friday, 10 April 2026 11:28
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Friday, 10 April 2026 11:28
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Friday, 10 April 2026 11:27
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Friday, 10 April 2026 11:02
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I'd personally also like to express that most people who find themselves with no health insurance are generally students, self-employed and those that are unemployed. More than half of the uninsured are really under the age of 35. They do not come to feel they are wanting health insurance as they are young and healthy. Their own income is typically spent on homes, food, and entertainment. Lots of people that do work either whole or not professional are not provided insurance by their jobs so they head out without as a result of rising valuation on health insurance in the usa. Thanks for the thoughts you write about through this blog.
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Friday, 10 April 2026 10:59
posted by
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