Yael Ben-Ari
Senior Product Manager, Microsoft- 15:45-16:00
-
-
- Normal
- https://www.linkedin.com/in/yaelbenari/
| Navigating SMB Waters with Enterprise Ship |
The Microsoft Security Group has been at the forefront of providing device security solutions for enterprises. However, when we identified an exciting new opportunity to expand our reach to the SMB (Small and Medium-sized Business) market, we suddenly found ourselves feeling like the new kid in town.
We needed to familiarize ourselves with the dynamics of a new ecosystem, adapt to the needs of a different market segment, and face the harsh reality of a crowded, incentive-driven market.
In this session, I will share how we handled this challenge, including cost reduction, pricing adjustments, refining feature sets, and changing sales strategies.
Join us as we explore the lessons we learned, strategies we employed, methodologies we used, and the best practices that enabled us to effectively penetrate a new market segment.
Latest from Super User
1368 comments
-
Comment Link
Friday, 10 April 2026 04:03
posted by
Depobos
I just like the valuable information you supply for your articles. I will bookmark your blog and test again here regularly. I am reasonably sure I will learn many new stuff proper right here! Best of luck for the following!
-
Comment Link
Friday, 10 April 2026 03:04
posted by
best resource
Good ? I should definitely pronounce, impressed with your site. I had no trouble navigating through all the tabs as well as related information ended up being truly easy to do to access. I recently found what I hoped for before you know it in the least. Quite unusual. Is likely to appreciate it for those who add forums or anything, website theme . a tones way for your client to communicate. Excellent task..
-
Comment Link
Friday, 10 April 2026 02:17
posted by
trusted website
Hello there, I found your website via Google while looking for a related topic, your web site came up, it looks great. I have bookmarked it in my google bookmarks.
-
Comment Link
Friday, 10 April 2026 01:47
posted by
check this out
Audio started playing as soon as I opened this web site, so irritating!
-
Comment Link
Friday, 10 April 2026 01:28
posted by
latest news
I'm not that much of a internet reader to be honest but your blogs really nice, keep it up! I'll go ahead and bookmark your website to come back later on. Cheers
-
Comment Link
Friday, 10 April 2026 01:25
posted by
guide
It?s actually a cool and useful piece of info. I?m glad that you shared this helpful info with us. Please keep us up to date like this. Thanks for sharing.
-
Comment Link
Thursday, 09 April 2026 23:56
posted by
blog
One more thing. I think that there are many travel insurance websites of respectable companies that permit you to enter your holiday details and have you the quotes. You can also purchase this international holiday insurance policy on-line by using your own credit card. Everything you need to do would be to enter your travel particulars and you can start to see the plans side-by-side. Simply find the program that suits your allowance and needs and after that use your bank credit card to buy that. Travel insurance on the web is a good way to search for a respected company for international travel cover. Thanks for sharing your ideas.
-
Comment Link
Thursday, 09 April 2026 23:02
posted by
visit here
This web page can be a stroll-via for all the info you wanted about this and didn?t know who to ask. Glimpse here, and you?ll definitely uncover it.
-
Comment Link
Thursday, 09 April 2026 21:59
posted by
professional service
Thanks for the thoughts you have discussed here. In addition, I believe there are numerous factors that really keep your insurance premium straight down. One is, to bear in mind buying motors that are from the good directory of car insurance providers. Cars that are expensive are usually more at risk of being lost. Aside from that insurance policies are also good value of your vehicle, so the more pricey it is, then the higher a premium you pay.
-
Comment Link
Thursday, 09 April 2026 21:38
posted by
click here
Thank you, I have just been looking for information about this topic for a long time and yours is the greatest I've found out till now. However, what in regards to the bottom line? Are you positive in regards to the supply?
Leave a comment
Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.