Yael Ben-Ari || Senior Product Manager, Microsoft

Yael Ben-Ari

Senior Product Manager, Microsoft
Navigating SMB Waters with Enterprise Ship

 

 The Microsoft Security Group has been at the forefront of providing device security solutions for enterprises. However, when we identified an exciting new opportunity to expand our reach to the SMB (Small and Medium-sized Business) market, we suddenly found ourselves feeling like the new kid in town.

We needed to familiarize ourselves with the dynamics of a new ecosystem, adapt to the needs of a different market segment, and face the harsh reality of a crowded, incentive-driven market.

In this session, I will share how we handled this challenge, including cost reduction, pricing adjustments, refining feature sets, and changing sales strategies.

Join us as we explore the lessons we learned, strategies we employed, methodologies we used, and the best practices that enabled us to effectively penetrate a new market segment.  

 

Written by  Read 113836 times Last modified on Saturday, 10 February 2024 09:16
Rate this item
(0 votes)
Published in Day 1
Super User

Latest from Super User

More in this category: « Dessert Break Tzviel Lemberger || Head of AI for validation product team, Intel »

1371 comments

  • Comment Link 競輪グランプリ過去結果配当 Thursday, 07 November 2024 20:30 posted by 競輪グランプリ過去結果配当

    The amassing bug bit when his aunt died and left him a 12-inch-excessive antique papier-mâché Santa Claus from the 1920s.

  • Comment Link ディズニー 大阪 夜行バス Thursday, 07 November 2024 20:30 posted by ディズニー 大阪 夜行バス

    35. A younger mom in a lovely inexperienced costume seems upon her two young children as they gaze at a white swan in a pond.

  • Comment Link 精進してまいります 読み方 Thursday, 07 November 2024 20:28 posted by 精進してまいります 読み方

    St Mary's Church Cheadle, Cheshire 1921 Christopher Whall had already accomplished a serious window for this church in 1917 and Veronica added a window on the south side of the chapel.

  • Comment Link アプリ メニュー au Thursday, 07 November 2024 20:22 posted by アプリ メニュー au

    The rarity ratings have been derived from a statistical analysis of some data I accumulated over a number of years of CED collecting.

  • Comment Link ドイツ 記念 日 Thursday, 07 November 2024 20:06 posted by ドイツ 記念 日

    For many purposes, like glass bottles or eyewear, polymer glasses (acrylic glass, polycarbonate or polyethylene terephthalate) are a lighter different to traditional glass.

  • Comment Link 流域面積 ランキング Thursday, 07 November 2024 20:03 posted by 流域面積 ランキング

    The botanically correct and semi-practical grapevines, sunflowers and other rising issues were extra prominent than Gothic canopies.

  • Comment Link ただ~だけ 意味 Thursday, 07 November 2024 19:57 posted by ただ~だけ 意味

    Earlier than lengthy you may end up exclaiming, “Gee, it's been pages and pages since I appeared anything up”, after which you'll be effectively on your solution to mastering the essential vocabulary.

  • Comment Link すがや皮膚科 口コミ Thursday, 07 November 2024 19:40 posted by すがや皮膚科 口コミ

    Before buying a pool heat pump, you must examine the operating present and peak present acknowledged on the listing for your required model.

  • Comment Link 信州割クーポン 使える店 Thursday, 07 November 2024 19:32 posted by 信州割クーポン 使える店

    Deciding which one to get is sufficient to make you need to throw within the towel.

  • Comment Link 北海道月別観光 Thursday, 07 November 2024 19:26 posted by 北海道月別観光

    Although de Lattre urged caution, involved over the dispersion of his forces and the shortage of gas for his tanks and trucks, Monsabert's infantry plunged into the heart of Marseille in the early hours of 23 August.

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

to-be published