Yael Ben-Ari || Senior Product Manager, Microsoft

Yael Ben-Ari

Senior Product Manager, Microsoft
Navigating SMB Waters with Enterprise Ship

 

 The Microsoft Security Group has been at the forefront of providing device security solutions for enterprises. However, when we identified an exciting new opportunity to expand our reach to the SMB (Small and Medium-sized Business) market, we suddenly found ourselves feeling like the new kid in town.

We needed to familiarize ourselves with the dynamics of a new ecosystem, adapt to the needs of a different market segment, and face the harsh reality of a crowded, incentive-driven market.

In this session, I will share how we handled this challenge, including cost reduction, pricing adjustments, refining feature sets, and changing sales strategies.

Join us as we explore the lessons we learned, strategies we employed, methodologies we used, and the best practices that enabled us to effectively penetrate a new market segment.  

 

Written by  Read 99283 times Last modified on Saturday, 10 February 2024 09:16
Rate this item
(0 votes)
Published in Day 1
Super User

Latest from Super User

More in this category: « Dessert Break Tzviel Lemberger || Head of AI for validation product team, Intel »

1182 comments

  • Comment Link gelatin weight loss Saturday, 28 February 2026 11:50 posted by gelatin weight loss

    Hi there it's me, I am also visiting this website regularly, this web page is actually pleasant and the viewers are truly sharing fastidious thoughts.|

  • Comment Link gelatin weight loss Saturday, 28 February 2026 11:41 posted by gelatin weight loss

    I am not sure where you're getting your info, but great topic. I needs to spend some time learning much more or understanding more. Thanks for wonderful info I was looking for this info for my mission.|

  • Comment Link escort services UK Wednesday, 25 February 2026 22:37 posted by escort services UK

    It's an awesome paragraph in support of all the internet visitors; they will obtain benefit from it I am sure.|

  • Comment Link best crpto exchange uk Wednesday, 25 February 2026 22:16 posted by best crpto exchange uk

    I will right away clutch your rss as I can't find your e-mail subscription hyperlink or newsletter service. Do you have any? Kindly let me realize so that I could subscribe. Thanks.|

  • Comment Link escort services UK Monday, 23 February 2026 15:19 posted by escort services UK

    Nice post. I learn something totally new and challenging on websites I stumbleupon everyday. It will always be helpful to read articles from other writers and use something from other web sites. |

  • Comment Link best crpto exchange Monday, 23 February 2026 14:58 posted by best crpto exchange

    I am in fact glad to glance at this website posts which consists of tons of useful information, thanks for providing these kinds of data.|

  • Comment Link ディズニー 年越し 当選 Monday, 23 December 2024 14:28 posted by ディズニー 年越し 当選

    Way of life Changes Adopting healthy habits equivalent to common train, balanced weight loss plan, and enough sleep can have a constructive affect on mood and general nicely-being.

  • Comment Link 物価上昇率 2023 日本 Monday, 23 December 2024 13:47 posted by 物価上昇率 2023 日本

    In case you have a PayPal account, you can add and withdraw funds in lots of other ways.

  • Comment Link 皇太子 スケジュール Monday, 23 December 2024 13:30 posted by 皇太子 スケジュール

    Mute tv commercials and do something else while they're on so you do not see and hear the constant barrage of tempting meals commercials.

  • Comment Link 楽天 カード 海外 旅行 保険 問い合わせ Monday, 23 December 2024 13:23 posted by 楽天 カード 海外 旅行 保険 問い合わせ

    Archived 2011-03-28 at the Wayback Machine pp.

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

to-be published