Shachar Avrahami

VP Product, Base

The Builder PM: I Don't Write Code, Yet, I Shipped 100+ Features to Production This Year


What happens when the person holding the product vision finally has the power to push it directly to production?
Over the last year, as a non-technical VP Product, I bypassed the traditional engineering queue and shipped over 100 features directly to production.

The magic isn't (just) the AI tools; it's the framework we built: Product-Led Development. By deleting the PM-to-dev translation layer, we collapsed the idea-to-production flow into a matter of days.

In this talk, I’ll share the exact blueprint to rewire your organization for this flow: starting with a small task force, defining non-negotiable guardrails, and earning R&D's trust.
I’ll show how this model accelerates business velocity, transforms how you handle customer requests, and ultimately frees your engineering team to focus entirely on core architecture.

Written by  Read 8 times Last modified on Thursday, 09 April 2026 16:54
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