-
font size
decrease font size
increase font size
- Tuesday, 31 October 2023 00:00
Yael Ben-Ari
Senior Product Manager, Microsoft- 15:45-16:00
-
-
- Normal
- https://www.linkedin.com/in/yaelbenari/
- Yes
| Navigating SMB Waters with Enterprise Ship |
The Microsoft Security Group has been at the forefront of providing device security solutions for enterprises. However, when we identified an exciting new opportunity to expand our reach to the SMB (Small and Medium-sized Business) market, we suddenly found ourselves feeling like the new kid in town.
We needed to familiarize ourselves with the dynamics of a new ecosystem, adapt to the needs of a different market segment, and face the harsh reality of a crowded, incentive-driven market.
In this session, I will share how we handled this challenge, including cost reduction, pricing adjustments, refining feature sets, and changing sales strategies.
Join us as we explore the lessons we learned, strategies we employed, methodologies we used, and the best practices that enabled us to effectively penetrate a new market segment.
Latest from Super User
1176 comments
-
Comment Link
Wednesday, 13 November 2024 10:54
posted by
shopping
Heya i am for the primary time here. I came across this board and I find It truly helpful & it helped me out much. I am hoping to provide something back and aid others such as you aided me.
-
Comment Link
Tuesday, 12 November 2024 02:07
posted by
by viagra online
I have realized that over the course of creating a relationship with real estate proprietors, you'll be able to come to understand that, in each and every real estate deal, a fee is paid. All things considered, FSBO sellers tend not to "save" the payment. Rather, they struggle to earn the commission by means of doing a great agent's occupation. In the process, they devote their money and time to perform, as best they're able to, the obligations of an adviser. Those jobs include exposing the home by way of marketing, presenting the home to all buyers, constructing a sense of buyer desperation in order to induce an offer, arranging home inspections, handling qualification assessments with the loan provider, supervising maintenance, and assisting the closing.
-
Comment Link
Monday, 11 November 2024 17:00
posted by
by viagra online
Thanks for revealing your ideas. Another thing is that students have a selection between government student loan plus a private student loan where it can be easier to go with student loan debt consolidation than in the federal education loan.
-
Comment Link
Monday, 11 November 2024 14:39
posted by
まねてみよう 丁寧語
The 2016 chart of the top 100 Meals & Drink books by ebook sales, compiled by business analysts Nielsen, placed Hussain's books Nadiya's Kitchen and Bake Me A narrative in third and fourth place, respectively.
-
Comment Link
Monday, 11 November 2024 13:54
posted by
天気 嬬恋 村
Passaic, New Jersey: Newspaper Publishing Company.
-
Comment Link
Monday, 11 November 2024 13:44
posted by
三井 物産 株 掲示板
He had instructed on The Farming Discussion board (TFF) that farmers should protest outdoors their native MPs’ constituency offices on Good Friday (29 March).
-
Comment Link
Monday, 11 November 2024 13:35
posted by
かき氷 味同じ
And it still permits for varied styling options.
-
Comment Link
Monday, 11 November 2024 13:28
posted by
インドネシア地震 今日
Many siddhas could be seen as incarnations of a single particular person; further, many Tibetans would take new names upon initiation into new or different faculties.
-
Comment Link
Monday, 11 November 2024 13:25
posted by
blame せいにする
Some 70 of the children mentioned that the terror assaults had had a direct impression on their lives, causing them to abandon or keep away from sure actions.
-
Comment Link
Monday, 11 November 2024 13:07
posted by assist keep your kitchen clear and arranged.
The message is clear: Christmas just isn't about marking the actual beginning date of Jesus.
Leave a comment
Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.