-
font size
decrease font size
increase font size
- Tuesday, 31 October 2023 00:00
Yael Ben-Ari
Senior Product Manager, Microsoft- 15:45-16:00
-
-
- Normal
- https://www.linkedin.com/in/yaelbenari/
| Navigating SMB Waters with Enterprise Ship |
The Microsoft Security Group has been at the forefront of providing device security solutions for enterprises. However, when we identified an exciting new opportunity to expand our reach to the SMB (Small and Medium-sized Business) market, we suddenly found ourselves feeling like the new kid in town.
We needed to familiarize ourselves with the dynamics of a new ecosystem, adapt to the needs of a different market segment, and face the harsh reality of a crowded, incentive-driven market.
In this session, I will share how we handled this challenge, including cost reduction, pricing adjustments, refining feature sets, and changing sales strategies.
Join us as we explore the lessons we learned, strategies we employed, methodologies we used, and the best practices that enabled us to effectively penetrate a new market segment.
Latest from Super User
1180 comments
-
Comment Link
Sunday, 24 November 2024 14:29
posted by
ムービン 金融
Sustainability Management Instruments: With an increasing give attention to eco-pleasant practices, these tools help monitor and manage vitality utilization, waste management, and sustainable practices within the hotel.
-
Comment Link
Sunday, 24 November 2024 14:25
posted by
艦これ 改二 予想 2019
Taking measures resembling putting in watertight seals round home windows and doors, upgrading your roofing system, or other preventive maintenance activities can even help protect in opposition to water damage or structural points caused by high winds or heavy rainfall.
-
Comment Link
Sunday, 24 November 2024 14:13
posted by
犬 中耳炎 治らない
Many decisions will be made by consensus, but there can only be one boss for a undertaking, there can solely be one boss for every division, and division heads should answer to the person heading up the challenge.
-
Comment Link
Sunday, 24 November 2024 14:11
posted by
ローン手数料 相場
Hassler was born in Minneapolis on March 30, 1933.
-
Comment Link
Sunday, 24 November 2024 14:00
posted by
桜えび 時期 2022
In Gdansk we also can find an antique crane - it might seem acquainted to those who performed The Witcher 3. The simplest and the best method to get here is just by plane.
-
Comment Link
Sunday, 24 November 2024 13:42
posted by
チネラヴィータ
A liquor store and a smoke store had been destroyed, while a boba tea lounge, a strip mall, and an automotive business had been heavily broken.
-
Comment Link
Sunday, 24 November 2024 13:36
posted by
蔵書とは
The three of them began a shadow conflict against the Jedi, with Nihilus using his power to absorb Power energies to wipe out a complete planet of Jedi refugees, while Sion led a contingent of assassins to hunt down the survivors.
-
Comment Link
Sunday, 24 November 2024 13:34
posted by
筧真一 広野真由美
He feels it compromises his management and unfortunately felt that it excludes him and limits his contact time with the gamers'". NL Pitchero says that "FC Halifax Town have signed former England C worldwide Nicky Wroe on a month's loan from Notts County.
-
Comment Link
Sunday, 24 November 2024 13:33
posted by
撤回する英語back
Better Search. More actual testing of the search and try out extra of the search strategies common in chess.
-
Comment Link
Sunday, 24 November 2024 13:16
posted by
川崎 区長
Choose members of the team arranging the event and delegate duties.
Leave a comment
Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.