-
font size
decrease font size
increase font size
- Tuesday, 31 October 2023 00:00
Yael Ben-Ari
Senior Product Manager, Microsoft- 15:45-16:00
-
-
- Normal
- https://www.linkedin.com/in/yaelbenari/
| Navigating SMB Waters with Enterprise Ship |
The Microsoft Security Group has been at the forefront of providing device security solutions for enterprises. However, when we identified an exciting new opportunity to expand our reach to the SMB (Small and Medium-sized Business) market, we suddenly found ourselves feeling like the new kid in town.
We needed to familiarize ourselves with the dynamics of a new ecosystem, adapt to the needs of a different market segment, and face the harsh reality of a crowded, incentive-driven market.
In this session, I will share how we handled this challenge, including cost reduction, pricing adjustments, refining feature sets, and changing sales strategies.
Join us as we explore the lessons we learned, strategies we employed, methodologies we used, and the best practices that enabled us to effectively penetrate a new market segment.
Latest from Super User
1180 comments
-
Comment Link
Tuesday, 26 November 2024 04:11
posted by
فروش مواد مخدر
فروش مواد مخدر
-
Comment Link
Tuesday, 26 November 2024 03:53
posted by
Telegram电脑版
Hello my loved one! I want to say that this article is amazing, great written and come with almost all important infos. I would like to see extra posts like this .
-
Comment Link
Monday, 25 November 2024 19:14
posted by مواد مخدر
فروش مواد مخدر
-
Comment Link
Monday, 25 November 2024 02:02
posted by
Real estate
What i do not realize is actually how you're not actually much more well-liked than you may be right now. You are so intelligent. You realize thus considerably relating to this subject, made me personally consider it from numerous varied angles. Its like men and women aren't fascinated unless it is one thing to do with Lady gaga! Your own stuffs excellent. Always maintain it up!
-
Comment Link
Sunday, 24 November 2024 17:10
posted by
Makler
Hello just wanted to give you a quick heads up. The words in your article seem to be running off the screen in Safari. I'm not sure if this is a formatting issue or something to do with internet browser compatibility but I thought I'd post to let you know. The style and design look great though! Hope you get the issue resolved soon. Cheers
-
Comment Link
Sunday, 24 November 2024 16:56
posted by
体に熱がこもる 改善
On Lengthy Beach Island, the St.
-
Comment Link
Sunday, 24 November 2024 15:38
posted by
侘び 意味
How are you aware which sport methods work and which don't?
-
Comment Link
Sunday, 24 November 2024 15:17
posted by
寸時を惜しむ
In at the moment's corporations it's easy to solely bond with the individuals sitting beside you or in your particular department, bringing concerning the widespread rifts between accountants and salespersons or customer companies and center administration.
-
Comment Link
Sunday, 24 November 2024 15:09
posted by
競争する夢
Saturday in Lovett Funeral Chapel with Jim LOVETT officiating.
-
Comment Link
Sunday, 24 November 2024 14:53
posted by
最上級 very なぜ
It doesn't matter whether you are an area or online business like the Gallas Firm.
Leave a comment
Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.