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px 2014

500 product managers meet face to face with the Israeli Hi-Tech leaders, and listen to 25 lectures from the best speakers of the product management community. In product 2014, Dr. Gunnar Clausen, a world expert in product pricing gave an interesting and exciting lecture which received high grades among the listeners.

px 2015

This conference goal  was to increase the networking between the product managers.

With about 500 participants, ProductX 2015 was the highlight event summarizing the yearly mentoring program of Product excellence community.

For Videos From The Conference: Press Here 

 

1. Product Challenges for Unstructured Data, the Salesforce Journey

Tal Brown - Director, Product Management, Salesforce.com

To watch the lecture

 

2. Improve Enterprise products by improving the conversion  optimization ratio (CRO) 

Ilay Avni – CEO, Web Science

To watch the lecture

 

3. Emotions that drive to Good Products

Dr Jacob Greenshpan

To watch the lecture

 

4. Product Manager, “Looking for the next challenge”

Daphna Ofek - Product Manager, Google, Waze

To watch the lecture

 

5. Breaking The Login Wall. Keep your users active and happy

Idit Minka - UX Specialist, Aman UI & Design

To watch the lecture

 

6. Practical networking - to create effective relationships

Rinat Gershfeld - Expert in persuasion, presentation and sales, CEO, Speaking & Beyond

To watch the lecture

 

7. The next leap in the product - the Short Guide

Omer Gartzman - Head of Product, Wix Website Editor

To watch the lecture

 

8. Practical Advice on, Driving Pivotal Changes

Asaf Bord, Earnix

To watch the lecture

 

9. It’s Not About Pinking. The hidden potential of gendered product innovation

Anat Katz-Arotchas - CEO, Standpoint 

To watch the lecture

 

10. Israel as our sandbox. Israel isn’t a market, it’s a sandbox

Inbal Miron–Bershteyn - Co-founder, CEO, Kidkedoo

To watch the lecture

 

11. Complementary  thought directions

Gil Graff - VP Product Management 

To watch the lecture

 

12. When is the  time to forget everything you've learned  about  Product Management

Uri Haramati - Co-Founder& Head of Product, Meerkat

To watch the lecture

 

13. The unexpected facts of life

Orly Amrani - General  Manager, Wix

To watch the lecture

 

14. Product Management. The Next Gen: The Customer as a Product Manager? 

Dvir Hoffman - VP, Product Management & Marketing

 

The 3rd Yearly Conference of Product Excellence

This conference goal  was to increase the networking between the product managers.

With about 500 participants, ProductX 2015 was the highlight event summarizing the yearly mentoring program of Product excellence community.

 

Webinar "The Chasm meeting"

lecture by: Prof. Yanko Goldednberg

Dr. Guy Yogev

Erez Tsalik

Prof. Yanko Goldednberg:

  • Growth processes and how the product life cycle looks like taking the chasm into consideration.
  • How laggards are actually an important vehicle because most of them are skipping generations and on the adoption curve they appear as innovators. Hence their influence is severely underestimated.

Dr. Guy Yogev:

  • Ways to mitigate the chasm affect
  • Is there a disconnect between the initial marketing effort and marketing means at late stages? This is not always the case

Erez Tsalik

  • (SIT – Systematic innovation thinking) will present and demonstrate cases of systematic creativity approach that can help in designing better products that are going to face a chasm.

Webinar "Crossing the Chasm"

lecture by: Dr. Geoffrey Moore

 Geoff Moore is the master at creating a vocabulary for management strategy that captures the competitive dynamics of the times

Books:

  • Crossing the Chasm
  • Inside the Tornado
  • The Gorilla Game
  • Living on the Faultline
  • Dealing with Darwin

The 4th Yearly Conference of Product Excellence

The focus of the event was Product Agility - the acceleration of the product development process. Faster R&D cycles, continuous delivery, and continuous deployment introduce new challenges to product managers, who want to actively lead and not just react.

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