Yael Ben-Ari

Senior Product Manager, Microsoft
Navigating SMB Waters with Enterprise Ship

 

 The Microsoft Security Group has been at the forefront of providing device security solutions for enterprises. However, when we identified an exciting new opportunity to expand our reach to the SMB (Small and Medium-sized Business) market, we suddenly found ourselves feeling like the new kid in town.

We needed to familiarize ourselves with the dynamics of a new ecosystem, adapt to the needs of a different market segment, and face the harsh reality of a crowded, incentive-driven market.

In this session, I will share how we handled this challenge, including cost reduction, pricing adjustments, refining feature sets, and changing sales strategies.

Join us as we explore the lessons we learned, strategies we employed, methodologies we used, and the best practices that enabled us to effectively penetrate a new market segment.  

 

Written by  Read 117480 times Last modified on Saturday, 10 February 2024 09:16
Rate this item
(0 votes)

1544 comments

  • Comment Link Deneme bonusu veren siteler Thursday, 23 April 2026 10:02 posted by Deneme bonusu veren siteler

    I've observed that in the world these days, video games are classified as the latest fad with children of all ages. Often times it may be out of the question to drag your son or daughter away from the games. If you want the best of both worlds, there are many educational activities for kids. Interesting post.

  • Comment Link Deneme Bonusu Thursday, 23 April 2026 09:31 posted by Deneme Bonusu

    Thanks for your post. I also believe laptop computers have grown to be more and more popular these days, and now are often the only type of computer included in a household. Simply because at the same time that they are becoming more and more affordable, their computing power keeps growing to the point where they're as strong as personal computers coming from just a few years back.

  • Comment Link Deneme bonusu veren siteler Thursday, 23 April 2026 09:22 posted by Deneme bonusu veren siteler

    I like the helpful information you provide in your articles. I?ll bookmark your weblog and check again here frequently. I am quite certain I?ll learn many new stuff right here! Good luck for the next!

  • Comment Link Deneme bonusu veren siteler Thursday, 23 April 2026 07:54 posted by Deneme bonusu veren siteler

    Excellent read, I just passed this onto a friend who was doing some research on that. And he just bought me lunch since I found it for him smile Thus let me rephrase that: Thanks for lunch!

  • Comment Link Deneme Bonusu Thursday, 23 April 2026 07:43 posted by Deneme Bonusu

    Thanks for your write-up. I also think laptop computers have grown to be more and more popular today, and now are usually the only sort of computer utilised in a household. This is due to the fact that at the same time that they are becoming more and more cost-effective, their working power is growing to the point where they are as potent as personal computers from just a few years ago.

  • Comment Link Deneme bonusu veren siteler Thursday, 23 April 2026 07:34 posted by Deneme bonusu veren siteler

    I would also like to mention that most individuals who find themselves with out health insurance can be students, self-employed and people who are not working. More than half in the uninsured are really under the age of Thirty five. They do not sense they are in need of health insurance because they are young in addition to healthy. Their own income is generally spent on homes, food, along with entertainment. Most people that do go to work either entire or part-time are not offered insurance through their work so they go without due to rising tariff of health insurance in the usa. Thanks for the suggestions you share through this web site.

  • Comment Link Deneme Bonusu Thursday, 23 April 2026 07:34 posted by Deneme Bonusu

    Fantastic post but I was wanting to know if you could write a litte more on this topic? I'd be very thankful if you could elaborate a little bit more. Thanks!

  • Comment Link Bonus Thursday, 23 April 2026 07:33 posted by Bonus

    Hi there very cool blog!! Man .. Excellent .. Superb .. I will bookmark your site and take the feeds also?I am happy to find numerous helpful information here within the submit, we need develop more techniques on this regard, thank you for sharing. . . . . .

  • Comment Link Deneme Bonusu Thursday, 23 April 2026 07:11 posted by Deneme Bonusu

    hello!,I like your writing very a lot! proportion we be in contact more approximately your article on AOL? I need a specialist on this space to unravel my problem. May be that's you! Taking a look forward to peer you.

  • Comment Link Deneme bonusu veren siteler Thursday, 23 April 2026 07:09 posted by Deneme bonusu veren siteler

    I know this if off topic but I'm looking into starting my own blog and was curious what all is required to get set up? I'm assuming having a blog like yours would cost a pretty penny? I'm not very internet savvy so I'm not 100 certain. Any suggestions or advice would be greatly appreciated. Cheers

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.