Yael Ben-Ari || Senior Product Manager, Microsoft

Yael Ben-Ari

Senior Product Manager, Microsoft
Navigating SMB Waters with Enterprise Ship

 

 The Microsoft Security Group has been at the forefront of providing device security solutions for enterprises. However, when we identified an exciting new opportunity to expand our reach to the SMB (Small and Medium-sized Business) market, we suddenly found ourselves feeling like the new kid in town.

We needed to familiarize ourselves with the dynamics of a new ecosystem, adapt to the needs of a different market segment, and face the harsh reality of a crowded, incentive-driven market.

In this session, I will share how we handled this challenge, including cost reduction, pricing adjustments, refining feature sets, and changing sales strategies.

Join us as we explore the lessons we learned, strategies we employed, methodologies we used, and the best practices that enabled us to effectively penetrate a new market segment.  

 

Written by  Read 36808 times Last modified on Saturday, 10 February 2024 09:16
Rate this item
(0 votes)
Published in Day 1
Super User

Latest from Super User

More in this category: « Dessert Break Tzviel Lemberger || Head of AI for validation product team, Intel »

1176 comments

  • Comment Link 地雷系カップル Monday, 09 December 2024 16:56 posted by 地雷系カップル

    Tanaleon, James (July 30, 2015).

  • Comment Link Listen To Smooth Jazz Monday, 09 December 2024 16:10 posted by Listen To Smooth Jazz

    It?s really a nice and useful piece of info. I am glad that you shared this helpful information with us. Please keep us informed like this. Thank you for sharing.

  • Comment Link 高級 違い Monday, 09 December 2024 15:21 posted by 高級 違い

    Later that day, Gates' division arrived in camp, which by then included solely 600 Continental Army forces following the end of many enlistments, to secure the northern frontier.

  • Comment Link netkeiba 予想 当たる Monday, 09 December 2024 15:05 posted by netkeiba 予想 当たる

    The worst was confirmed when Marc LeBlanc, Doug Church, Rob Fermier, and other pals from Trying Glass Studios and Irrational Video games played the proto-missions and came to the identical conclusions.

  • Comment Link 僕スター 無料 Monday, 09 December 2024 14:37 posted by 僕スター 無料

    To recap: Know what your gameplay objectives are and what kind of experience you need gamers to have before you spend ten seconds fascinated with something specific.

  • Comment Link お湯を張る 方言 Monday, 09 December 2024 13:12 posted by お湯を張る 方言

    Tualon Yaluna - Tualon Yaluna is a black-skinned Twi'lek Inquisitor who appeared in the comic e book Darth Vader: Dark Lord of the Sith, where he assisted Darth Vader, the Fifth Brother and Iskat in searching Jedi Grasp Eeth Koth.

  • Comment Link หวยออนไลน์ Monday, 09 December 2024 03:33 posted by หวยออนไลน์

    Wow that was odd. I just wrote an very long comment but after I clicked submit my comment didn't appear. Grrrr... well I'm not writing all that over again. Anyway, just wanted to say superb blog!

  • Comment Link buy viagra online Sunday, 08 December 2024 11:16 posted by buy viagra online

    amazing article

  • Comment Link escort services Sunday, 08 December 2024 11:04 posted by escort services

    Thanks for sharing

  • Comment Link best crypto exchange uk Sunday, 08 December 2024 04:25 posted by best crypto exchange uk

    amazing article

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.