What happens when engineers start thinking like product owners? In this talk, I’ll share the journey of how we brought our engineering team closer to business goals, by giving them access to real usage data and encouraging them to care about what happens after the code is deployed. The results were striking: deeper ownership of features, more proactive decision-making, and a meaningful shift from reactive execution to product partnership.

You’ll hear how we broke silos between data and development, the practical rituals and tools that helped make usage data a habit, and how it all led to faster cycles and fewer product mistakes. This isn’t a story about KPIs, it’s about changing engineering culture to build better products, together.

In SparkBeyond, we decided to take our legacy product, which demanded significant involvement of professional services, and turn it into a low-touch product. To do it right, we created a Validation Plan that helped us make sure we were BUILDING THE RIGHT THING in every step of the way.

 In this session we will sprinkle practical magic to help you do it too.

Dive into the world of AI explainability and witness how it has transformed Intel's chip validation process. Discover how our AI-based product has simplified complex processes, making them more understandable and efficient. In this lecture, we will explore the pivotal role of AI explainability techniques in fostering customer understanding, building trust, and driving widespread adoption. 

Lessons from trying to change a system that didn’t want to change

In this talk, Gal shares a four-year journey of driving change inside a resistant, expert-led industry. What began as a product challenge revealed something deeper: perception gaps between those who provide value and those who experience it, listening to the wrong voices, and incentives that quietly block innovation.

Through real failures and hard-earned lessons, Gal breaks down what it actually takes to change systems that resist change — from building conviction before code, to aligning an entire organization around a single outcome.

This isn’t a story about legal tech. It’s a playbook for product leaders trying to move entrenched systems, inside and outside their companies.

• Building a great product is not enough. Having Product-Market-Fit does not guarantee your growth and success. Understanding the fine relations between Product, Market, Business model, and Acquisition channel is key to building a lasting and solid product strategy.
• In this session, I will discuss how to create a sustainable product growth strategy and how to expand your product down and upmarket. I will cover some key considerations you need to take to ensure growth in your current market and expand your product to new markets, Enterprise to SMB, SMB to B2C, etc.  

What do you do when you’re asked to grow fast - with no extra people, no new budget, and the same old product?
After our company was acquired, we faced exactly that challenge. What started as panic turned into one of the most valuable lessons we’ve ever learned: sometimes, the way to grow isn’t by adding more - it’s by breaking what already works.
This talk is about focus, courage, and the surprising growth that comes when you decide to do less but do it right.

Kobi will close each day with a unique and surprising summary of the conference talks.

How a vision of one sentence inspired us in the process of designing and shaping our new app.  

How as a product manager you manage to bind all the pieces together: business, marketing, product, UX, UI & development into one coherent story that serves your brand vision & strategy and most importantly can tell one simple story to your customers 

Pango went through a thorough journey of shaping its vision which was led by designing and rebuilding our new application interface. As Pango VP product, I had the privilege of leading this process.  

I will share with you our takeaways, what worked for us, what didn't work, what we learned and what can serve you on your day today's work.  

And... will also have very interesting numbers to share, how this all merged into business KPIs and goals.  

Products produce a single revenue stream, while platforms that connect two or products with synergy can accelerate it.

A large number of the world’s most valuable companies by market capitalization are platform companies and although some of those companies started with platforms, many started with products.

 Not every company, however, makes the leap successfully.

In this session, I will tell the JFrog platform story, what the product team should consider before and after taking this leap forward and what can make the difference between effective transformations and a failure.

In the ultra-competitive, fast-paced landscape of early-stage B2B startups, knowing and proving your product’s value is essential for growth. Yet, with limited resources and data, measuring value can be challenging. This talk explores why tracking value from the start is crucial, breaking down practical strategies for implementing product analytics and value metrics. With real-world examples, we’ll cover how data insights can empower your sales, marketing, and customer success teams, driving measurable impact across your business. Concluding with actionable steps for startups with no analytics in place, this session equips you with a roadmap to start measuring what matters—no big budget required.

A few unlocks to building customer trust and why is it so important

3 years ago at Klarna we redesigned our way of working in order to remove

dependencies between teams; enable them to run faster; and ship high quality

products that our customers will love. Quickly.

We realized that modifying the product manager role is key to achieving this goal.

That’s why today, product managers at Klarna are also “Accountable Leads”.

What does it mean to be an accountable lead?

How does this change impact the product manager role?

What have we learnt about this model in the last 3 years?

In this talk, I’ll share my two cents on this topic, as well as provide you with a

starter kit for adopting this model in your company.

“SaaS is dead.” The AI panic is real. But at monday.com, a five-minute demo turned that fear into momentum.

It started as a scrappy experiment—no strategy deck, no big plan. This is the story of how that single moment sparked a company-wide shift, changing how 3,000 people think about AI.

This talk is a practical, bottom-up playbook on how small, visible wins can earn leadership buy-in, reshape culture, and help you ignite that same movement to transform your own products and company.

When I first learned I needed to get my software product FDA approved, I panicked. Then I figured I could hack it. I was wrong on both counts.
This is the story of how I learned to love the regulatory landscape in which my products live and thrive.

The sudden events of October 7th caught us off-guard, as they did everyone. Within hours, we received a call to action from an aid organization, tasking us with creating a system to help secure shelter for families who had suddenly found themselves without a home. What unfolded in the following seven days was nothing short of extraordinary. Our team rapidly developed a product that became a critical tool for hundreds of command centers nationwide, enabling them to coordinate relief efforts across the county effectively. In this session, we'll share our journey, the critical insights we gained as product managers, and the human lessons we learned while responding to a crisis of unforeseen scale

What happens when a product executive hits rock bottom? Imagine the heart-stopping moment of a colossal, career-threatening failure - one that should lead to shame and flight. For Yael, this catastrophe was just the beginning of a story that ended in a standing ovation and meteoric growth. This session dares you to confront your deepest professional fears and learn to fight the primal human instinct to run away from mistakes. We will reveal the two crucial "muscles" we need to build, and share three essential, counter-intuitive tools you must deploy to not just survive your next screw-up, but to leverage it into your most significant professional wins. The failure is coming; the mastery is optional. Are you ready to fail like a pro?

Selling a product in a zero/low touch based SaaS is both challenging and fun. In this talk, we'll present 3 steps we took to increase the awareness and engagement of the developers community with our database optimization product. We'll discuss our tool based marketing approach, our specially crafted emails, and the engagement of our potential customers with our product.

 Stuck in your industry silo? Craving a fresh challenge? Join Sivan as she shares her career journey of pivoting across diverse domains like education, transportation, advertising, marketplaces, and fintech. Discover her practical toolkit for mastering new landscapes, becoming a domain whisperer, and unearthing your users' true needs. Forget fear – embrace reinvention! This power talk equips you with actionable strategies to conquer any new domain thrown your way, opening doors to a boundless future in product management.

In 2025, product management is not about looking at dashboards, it is about thinking inside them. Modern tools are no longer static panels, they are thinking environments that help teams see patterns, ask better questions, and make faster decisions. This talk explores how UI, UX, and AI create spaces that guide focus, reduce noise, and make data feel more human and drives us to act. Woke up and stared at a dashboard for an hour? This lecture is for you.

It is a session about designing clarity, not just interfaces, and about building products that think with you, not for you.

Generative AI is putting the power to design, prototype, and refine ideas directly into the hands of Product Managers and entrepreneurs—no coding required. In this talk, discover how GenAI tools can accelerate innovation, bridge the gap between ideas and execution, and unlock your creative superpowers.

Many companies have a strong Product department and a strong Data department. In this presentation, we'll discuss how we reached the state of working closely together in order to drive the product department to become a data-driven department. Every feature is discussed with an analyst, measured properly, tested statistically, and the final decision whether to deploy or not is based on data outcomes.

Everyone is talking about AI agents. It's even fairly easy to spin up a toy agent. Building a production-worthy agent-based product or features involves multiple real-world challenges, decisions, and best practices. Drawing on proven deployment checklists and hard-won lessons from teams that have already shipped agents at scale, this talk gives PMs a clear, step-by-step framework they can follow before writing a single line of code.

This talk is a personal interpretation of the PARTS model, founded by professors Barry Nalebuff (of Harvard) and Adam Brandenburger (of Yale). PARTS uses the Game Theory insights as a base and constructs upon it five additional elements as extra dimensions. Those five elements are: Players, Added Value, Rules, Tactics and Scope. The PARTS model is able to consider a more realistic set of parameters and outcomes than Game Theory.

As companies race to take advantage of emerging opportunities to deliver new value through Generative AI, product teams are exploring effective ways to successfully embed Gen AI into their roadmaps using minimal resources.

Following his work on multiple Gen AI projects with various companies, Ofir developed a framework to help you navigate your journey from idea to full integration into your product and increase the probability of success.

In his talk, using real-world examples, Ofir will share key steps, challenges, best practices and resources you can use to nail your own Gen AI project or feature.

The journey to creating a successful product is multifaceted, requiring more than just technical ability or market insight. This presentation delves into my personal voyage through the dynamic landscape of product management. This talk chronicles my experiences, challenges, and triumphs as I navigated diverse cultural environments and varying market demands to deliver responsibly developed products. From my early days as an aspiring product manager, I have learned invaluable lessons about the importance of adaptability, empathy, and collaboration. This talk will share pivotal moments that shaped my approach, including the influence of cultural nuances on product design and stakeholder relationships, reflecting my personal experience while growing up in multiple cultures as a child and studying abroad as part of my academic research on responsible AI.

As products evolve, success isn’t just about adding new features—it’s also about knowing when to retire those that no longer serve their purpose. In this talk, Roni will share real-world experiences from Craft.io on the delicate art of killing a feature. Often built with the intent to help users, some features eventually see minimal usage or lose relevance due to market evolution and emerging alternatives. Maintaining these outdated features not only clutters the product, complicates the user experience, and distorts your product story, but also adds hidden costs in terms of ongoing maintenance and increased development complexity.

Roni will discuss the multifaceted challenges involved in this process—from the technical and financial implications to the emotional and operational difficulties of communicating change to customers. Removing a feature, particularly one that holds user-generated data, demands careful planning, empathetic communication, and a well-managed migration strategy to ensure that customers are not left without value. In this session, Roni will share the lessons they learned at Craft.io, including both their successes and failures, and offer actionable frameworks to help you decide when to sunset a feature and how to do it effectively.

In this session, we’ll dive into the metrics that really matter to drive product success as well as into data-driven tactics to build a customer-centric culture. Moreover, we will also explore how product teams measure their own ROI and what benchmarks are available. Ultimately, you will acquire tools to transform your product team into heroes across the company and your stakeholders.

As Product Managers, we carefully craft and prioritize features, ensuring every slice of the product is well-baked. But do we stop to ask—are we serving it the right way? Do the teams interacting with customers truly understand its value and know how to position it?

As our product and company grew, I realized that without actively marketing our product internally—just as we do externally—our success would remain only on paper:

• Sales teams wouldn’t know how to explain new features
•  CSMs wouldn’t be able to drive adoption
•  A poorly communicated launch is almost like a launch that never happened

How Do We Slice Product Marketing the Right Way?

To bridge this gap in our team, we built a structured framework—release notes, sales enablement materials, user guides, demos, marketing messaging, and more. As our product scaled, we realized -
Product Marketing is not just a topping—it’s baked into the very foundation of product success! it’s a mindset that must be embedded into the daily work of every Product team!

It’s not a final step—it’s an ongoing process!

Join me to discover how to slice product marketing into every stage of development, ensuring that every new feature becomes a true success in the field.

In the ultra-competitive, fast-paced landscape of early-stage B2B startups, knowing and proving your product’s value is essential for growth. Yet, with limited resources and data, measuring value can be challenging. This talk explores why tracking value from the start is crucial, breaking down practical strategies for implementing product analytics and value metrics. With real-world examples, we’ll cover how data insights can empower your sales, marketing, and customer success teams, driving measurable impact across your business. Concluding with actionable steps for startups with no analytics in place, this session equips you with a roadmap to start measuring what matters—no big budget required.

This talk explores the power of a unified analytics platform, bridging collaboration gaps among diverse teams spanning marketing analytics, product analytics, and sales. By establishing a single source of truth, this integration promotes seamless cooperation and enriches data-driven decision-making. Highlighting the leadership capacity of product teams, the talk underscores their pivotal role in steering organizational transformation. The discussion extends to detail best practices for analyzing the entire user journey—from initial awareness to active engagement within the application. We will demonstrate actionable ways to boost conversion rates, ensuring long-term user engagement and maximizing value. Key to this success are strategic user segmentations and actionable data insights.

Context is king, and in embedded software, knowing your users' context is knowing your users.  

 When our users were performing well but behaving weirdly, observing them in the right context unveiled a strategic segment of users who endure serious friction just to use one feature, behave nothing like our core ICPs but generate >10X their revenue.
This talk details our surprising discovery and painful journey to prioritize our most valuable user segment.

Having strategy and OKRs is often not enough. If you want to ensure alignment and trust from both customers and GTM, you need to ensure at all times your Ideas are solving high value problems for you customers. 

The good news is that with a sound 360 view (zero blind spots) into your Ideas in all stages (Discovery, Execution and Delivery) you can instantly size opportunities (how many customers are affected and how often?) as well as justify and prioritize your decision based on what customers really want and how it affects the company’s OKRs. An effective Product-GTM alignment can also help eliminate “anecdotal challenges” and vocal customers biases, putting more focus on enablement and making sure each solution is front-and-center.

AI features are exploding in popularity, but building one that actually works for users is harder than it looks. The technology is new, the expectations are sky-high, and the rules are still being written.

The difference between a flashy demo and a product people trust comes down to a few critical choices: how you design for transparency, how you set (and reset) user expectations, and how you handle the weird, unexpected moments when your AI goes off the tracks.

In this talk, we’ll unpack the key lessons that turn your AI from “just another feature” into an indispensable tool. You’ll hear what works, what doesn’t, and how to skip the pitfalls that sink most products before they scale.

No matter where you are in your AI journey, you’ll walk away knowing how to make a product people actually want to talk to - and talk about.

Navigate how the AI revolution meets you in your day to day as a product manager. We'll learn 4 effective tools and tricks and you'll be ready to take action immediately the following day and make AI your personal assistant. 

We all aim for data-driven decisions, but what do you do when data falls short of providing the necessary insights? 
This session will showcase techniques for turning vague hints and soft signals into powerful insights, using some real-life examples from various startup products. 

Imagine starting a new role where expectations demand a first release in 90 days and a comprehensive vision presented to 600 customers within 40 days. Sounds intense? It was my reality.

Join me as I share firsthand insights from navigating this daunting challenge. Learn how to excel from day one in a new company and domain, crafting a roadmap with confidence to captivate a large audience at your company's premier customer conference. Discover strategies to transform your onboarding into a journey of productivity and success, ensuring you not only survive but thrive in the face of high-stakes expectations.

Guy Loel is an Israeli actor who has dedicated over a decade to exploring the world of mechanical puzzles.

What began as a hobby has evolved into a full-fledged obsession.

During this presentation, we will delve into the puzzle world to uncover valuable problem-solving techniques that can be applied to real-world challenges. He is also a member of IPP (International Puzzle Party).

In pursuing data-driven decision-making, have we become so obsessed with numbers that we've lost sight of our instincts? We will explore the illusion of control that data provides, the downsides it carries, and the often overlooked role of instincts in product management. Prepare to challenge conventional wisdom as a case is made for balancing analytical insights with your natural product intuition.

We’re all told that PMs need to be ‘more business-oriented,’ but many of us discover what that really means only after painful missteps.

In this talk, we’ll reflect on common assumptions about product management and explore how decisions about roadmaps, customer priorities, and business models can carry unexpected financial consequences. Through stories of growth and maturing as a PM, this session invites you to broaden your perspective and align your product vision with business impact - wherever you are in your journey.

After shutting down my startup—while live-tweeting the whole rollercoaster to tens of thousands on Twitter —I found myself leading Viber’s new dating app from scratch. Same goal: build fast, launch faster. Very different playground: a global company with 200M+ monthly users and a love for two-week sprints.

This talk is a crash course in sneaking startup tactics into a big company. How to ship an MVP before anyone notices, when to push forward like a founder, and when to accept that—yes—legal will need three weeks to approve a push notification. If you’ve ever tried to move fast in a place built for moving… medium, this one’s for you.

It's only by changing roles that you can shift your perspective and see what was just in front of you, but you weren’t able to see. Join us for an insightful talk where Noa Danon, a seasoned product leader turned CEO, shares a candid journey of realizations and revelations. Transitioning from a product-centric role to the helm of a company, she encountered a series of eye-opening surprises about the business world. This talk will dissect several stark assumptions commonly held by product professionals and contrast them with the gritty realities of leading a business. This session is not just about the transition but also about the lessons learned that can empower product leaders to think more broadly and better perform when working with business roles and CEOs. Whether you’ve been told you need to have more of a business mindset, or you are heading the product department, you'll leave with a new perspective on the intersection of product management and business leadership.

Few people have journeyed from being developers and UX designers to product managers, startup management team members, and finally, founders and CEOs. These transitions have given me unique perspectives on various roles and motivations. I made mistakes that only became clear when I changed positions. Working closely with sales doesn’t mean you truly understand business, and the same goes for marketing or being a CEO. This talk provides an authentic reflection on how product professionals are viewed, which I believe will resonate deeply with the audience.

When I joined the company as the first product manager, I discovered a product that was well-established, loved, and respected in the market. However, competition was growing stronger. Large competitors began eating into our market share, taking deals we were certain we would win.

 I realized that if we wanted to stay in the game, being good wasn’t enough - we had to be different. But how do you define a unique product strategy in a market full of competitors? I searched for answers, read countless articles, but nothing felt practical enough.

 Then, after a long search, I came across the Differentiation Canvas model. That was the moment everything became clear. The model provided a systematic way to take insights from users and competitor research and turn them into a clear, sharp strategy.

 I didn’t work alone. I brought the sales director into the process, and together we dove deep. We uncovered unexpected insights, refined our understanding, and created a clear picture of how we could differentiate our product in the market.

 Presenting the strategy to the leadership team was a defining moment. Not only did they approve it - they were excited. It wasn’t just a strategy; it was a new way of looking at the product and the market. More than that, it was the turning point we needed to get back to winning.

  .One year ago, at the dawn of the Gen-AI revolution, we set out to develop an innovative, intelligent chatbot for sports bettors designed to communicate as a professional analyst

Through our market analysis, we uncovered two key insights:

1. There is no comparable technology on the market.

2. Our competition lies in professional sports analysts providing user insights.

Faced with high development costs, we asked ourselves: Should our MVP be minimal or monumental? We chose to go big. Over four months, two dedicated teams created a high-quality, feature-rich product.

Join me to explore: What drove our decision to aim high with our MVP? How did we balance risks and rewards? What lessons can be learned for your next big product launch?