Technology is developing faster than we can keep up with. Both consumers and businesses continue to expect products to better fit their specific needs. In order for technology companies to stay ahead of the curve, an innovation lab can help them to develop disruptive products at lightning speed, in parallel to their current company’s product roadmap and launches.

Nir Levy, Head of Product and Professional Service at Credorax, will share his insights on:

• Why your company should create a separate innovation lab

• How can your company create an innovation lab

• How to decide which products to invest in developing at your innovation lab
• Key Innovation success criteria

We are privileged, as product managers, to have a fascinating, challenging and diverse role. One that holds a lot of responsibility, that enables us to create something greater than ourselves, to give love and attention, make an impact. If you think about it, we actually act as parents - nurturing and taking care of whatever our product needs - to survive, grow and flourish, deal with the world, perhaps even take over the world one day..
I’m excited to share with you some of my thoughts about this so important role that we have as.. mothers and fathers to products! 

As product managers we often find ourselves in the epicenter of changes. Sometimes we initiate them, sometimes they happen to us. In both cases the PM has to have the courage and the passion to make the right calls, even if they are widely unpopular or questionable.

This presentation will cover the case study of AutoCAD Mobile that had to undergo a monumental strategic shift during its highest business success and describe how our PM team is embracing the change and setting the product up for success in the long term.

This lecture deals with Game Theory and Psychology of Decision Making.

In this lecture we will:

• Meet the Nobel Prize laureate John F Nash and familiarize ourselves with his celebrated equilibrium
• Learn the basic ideas of the Art of Negotiation
• Learn about the importance of cooperation
• Introduce the world champion in strategic thinking
• Learn how statistics bolster lies
• Partake in John Maynard Keynes’s "Beauty Contest" Competition and study its association with stock trading

As PMs, we are often swamped with product requests and some are harder to say no to than others. In my lecture I will share how I learned to say no to my manager, which helped me grow both professionally and as a person.

We, product people, are usually trying to change or redesign our product.

But there’s a point in time, when you need to reorganize the structure and redefine the workflow of your Product-R&D teams and potentially the entire company.

• Why and when to make a change?
• How should this sensitive change be made?
• What is the product manager’s role in leading this change?

I will share the story of the profound changes (which are still being) made in eToro, a fast growing FinTech startup with more than 500 employees… 

Oh boy, it's got a life of it's own. We've built an AI-based fully-autonomous system that plans marketing campaigns on its own, builds and executes on its own, continuously analyzing data, extracts info and takes action on behalf of its customers in the open-ended world of marketing.

This presentation will cover insights from the journey we went through to build Albert, from product strategy through product and dev methodologies, to internal operations - and the product guidelines that allow us to build Albert and (try to) control it.

Product managers engages in many tasks and leads people around them to accomplish a common goal.

While their skills and competences are very important, their leadership capability is determined by something deeper.

Something so foundational, which drives and dictates the effectiveness of every action and has huge impact on results.

What is this unseen force? Mindset.

Mindset is about how we see other people, how we perceive our work and how we focus on our objectives.

Imagine what would happen if every person operated with a mindset that focus on the success of everyone around them.

What would happen to collaboration? What would happen to performance? What would happen to results?

This talk will present the Outward Mindset and how it can help you to lead and manage more effectively.

This talk will increase your self-awareness of your own mindset and provide you a tool to start implement an outward mindset in your role.

I've started my PM career almost 13 years ago, as intuitive driven PM. My career path since then took me into a personal process and changed my point of view, from a intuitive driven, to data-driven and during the last 4 years - business and goals driven. In my session, I will give you a sneak peek to my current way of thinking and some tools to make this change as well.|

Booking.com is one of the world's largest online companies where 150+ product teams help millions of daily visitors to choose the right accommodations among one of our 29M+ listings in 200+ countries. By working autonomously in every part of the customer journey, the teams can quickly react and adapt to customer needs. 

At any given time point, millions of users from all over the world are exposed to 1000+ concurrently running experiments.

Join us to hear more about how to avoid the typical A/B testing mistakes, learn why allocating the right experiment traffic and running experiments in parallel is so essential for your product success.