About the lecture:

Product Growth - From Enterprise to SMB and back - How to expand your product to new markets




  • Building a great product is not enough. Having Product-Market-Fit does not guarantee your growth and success. Understanding the fine relations between Product, Market, Business model, and Acquisition channel is key to building a lasting and solid product strategy.
  • In this session, I will discuss how to create a sustainable product growth strategy and how to expand your product down and upmarket. I will cover some key considerations you need to take to ensure growth in your current market and expand your product to new markets, Enterprise to SMB, SMB to B2C, etc.  


to-be published