Do fitness apps track muscle mass gained or BMI pre and post subscription? Does Dualingo know if you've really made it a week in Paris without speaking English?

Most companies' mission statement revolves around value to their customers, users, if they're really ambitious - doing good in the world.

But does that mission translate into measuring product teams and product performance?

As the product managers we need goals and metrics to drive decisions on product functionality - what to build, what NOT to build, how to prioritize - and how to evaluate our work and the impact on our company's mission.

 It's easy to make the KPI tunnel vision mistake. And you can avoid that trap by measuring the farthest reaching metric associated with value to your consumers and customers.

DayTwo develops a digital healthcare solution based on gut microbiome sequencing and health data to personalize nutrition and care for chronic disease.  

 As a company committed to helping people on a way to metabolic disease remission, we tie product performance to ultimately making our users healthier. 

In this lecture I will outline a way to avoid having KPI tunnel vision and instead distill that one clear measure of value and work your way from there.