About the lecture:
Product is from Mars, Marketing is from Venus
I've worked in both product and marketing, and I've seen friction and tension between product at marketing at every single company that I've worked at. But it doesn't have to be that way! Product and marketing can get along and even make magic together - the key is very specific communication and alignment. During my talk I'll provide several examples that show how miscommunications and lack of alignment led to big problems, and how they could have been easily solved.