Yael Ben-Ari || Senior Product Manager, Microsoft

Yael Ben-Ari

Senior Product Manager, Microsoft
Navigating SMB Waters with Enterprise Ship

 

 The Microsoft Security Group has been at the forefront of providing device security solutions for enterprises. However, when we identified an exciting new opportunity to expand our reach to the SMB (Small and Medium-sized Business) market, we suddenly found ourselves feeling like the new kid in town.

We needed to familiarize ourselves with the dynamics of a new ecosystem, adapt to the needs of a different market segment, and face the harsh reality of a crowded, incentive-driven market.

In this session, I will share how we handled this challenge, including cost reduction, pricing adjustments, refining feature sets, and changing sales strategies.

Join us as we explore the lessons we learned, strategies we employed, methodologies we used, and the best practices that enabled us to effectively penetrate a new market segment.  

 

Written by  Read 99063 times Last modified on Saturday, 10 February 2024 09:16
Rate this item
(0 votes)
Published in Day 1
Super User

Latest from Super User

More in this category: « Dessert Break Tzviel Lemberger || Head of AI for validation product team, Intel »

1182 comments

  • Comment Link 天気 嬬恋 村 Monday, 11 November 2024 13:54 posted by 天気 嬬恋 村

    Passaic, New Jersey: Newspaper Publishing Company.

  • Comment Link 三井 物産 株 掲示板 Monday, 11 November 2024 13:44 posted by 三井 物産 株 掲示板

    He had instructed on The Farming Discussion board (TFF) that farmers should protest outdoors their native MPs’ constituency offices on Good Friday (29 March).

  • Comment Link かき氷 味同じ Monday, 11 November 2024 13:35 posted by かき氷 味同じ

    And it still permits for varied styling options.

  • Comment Link インドネシア地震 今日 Monday, 11 November 2024 13:28 posted by インドネシア地震 今日

    Many siddhas could be seen as incarnations of a single particular person; further, many Tibetans would take new names upon initiation into new or different faculties.

  • Comment Link blame せいにする Monday, 11 November 2024 13:25 posted by blame せいにする

    Some 70 of the children mentioned that the terror assaults had had a direct impression on their lives, causing them to abandon or keep away from sure actions.

  • Comment Link assist keep your kitchen clear and arranged. Monday, 11 November 2024 13:07 posted by assist keep your kitchen clear and arranged.

    The message is clear: Christmas just isn't about marking the actual beginning date of Jesus.

  • Comment Link ナチス 強制 収容 所 Monday, 11 November 2024 13:02 posted by ナチス 強制 収容 所

    The undertaking, which would price $2 million, utterly collapsed at that assembly.

  • Comment Link 17 歳 おじゃる 丸 Monday, 11 November 2024 12:58 posted by 17 歳 おじゃる 丸

    She goes to be instrumental in making the wedding march change into more refined, together with her charming look and matching basket.

  • Comment Link 日本ベビーブーム Monday, 11 November 2024 12:52 posted by 日本ベビーブーム

    Dorothy Cora Eulalia Mearns, Confidential Secretary to the Resident Commissioner of Swaziland.

  • Comment Link 課長塾の価格は Monday, 11 November 2024 12:46 posted by 課長塾の価格は

    Martini and Weinberger put up their opposition to the elevation plan.

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.