This year's keynote talk offers a strategic perspective for product managers. Einat Guez, CEO of Papaya-Global, shares insights into a significant strategy change impacting all company departments, especially the product team. Discover the catalysts for change, decision-making processes, and the associated challenges. Gain valuable insights into guiding a product group during substantial transformations and bringing a new strategy to market. Explore tough decisions like terminating relationships with once-ideal customers and understand the pivotal role of the product team in a strategic change