This is an exclusive fireside chat hosted by Ariel Kedem, VP Product & co-founder of the Israeli Product Managers community and John Cutler, a product evangelist, Twitter influencer and the Head of Product Research & Education at Amplitude. John loves wrangling complex problems and answering the "why" with qualitative and quantitative data. Prior to his current role, he was a Senior Product Manager at Zendesk and

John & Ariel will discuss the differences between measurements and signals, why numbers are important but not enough and how teams should use data in order to make a real impact.