Yael Ben-Ari
Senior Product Manager, Microsoft- 15:45-16:00
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- https://www.linkedin.com/in/yaelbenari/
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| Navigating SMB Waters with Enterprise Ship | 
The Microsoft Security Group has been at the forefront of providing device security solutions for enterprises. However, when we identified an exciting new opportunity to expand our reach to the SMB (Small and Medium-sized Business) market, we suddenly found ourselves feeling like the new kid in town.
We needed to familiarize ourselves with the dynamics of a new ecosystem, adapt to the needs of a different market segment, and face the harsh reality of a crowded, incentive-driven market.
 
 In this session, I will share how we handled this challenge, including cost reduction, pricing adjustments, refining feature sets, and changing sales strategies.
Join us as we explore the lessons we learned, strategies we employed, methodologies we used, and the best practices that enabled us to effectively penetrate a new market segment.
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1176 comments
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								 Tuesday, 20 August 2024 20:42		    
		    
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			    	พากย์ไทย Tuesday, 20 August 2024 20:42		    
		    
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			    	พากย์ไทยThanks for the ideas you have discussed here. Also, I believe usually there are some factors which really keep your automobile insurance premium decrease. One is, to take into account buying cars and trucks that are inside the good listing of car insurance providers. Cars which have been expensive are definitely more at risk of being lost. Aside from that insurance is also good value of your car or truck, so the costlier it is, then the higher the actual premium you pay. 
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								 Tuesday, 20 August 2024 19:34		    
		    
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			    	ジブラルタ生命 一時金給付型医療保険 Tuesday, 20 August 2024 19:34		    
		    
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			    	ジブラルタ生命 一時金給付型医療保険Money movement. If it gets into someone's account, it's a profit, and if it gets out, it's a loss. 
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								 Tuesday, 20 August 2024 19:30		    
		    
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			    	ฉันจะทำให้เธอ มีความสุ Tuesday, 20 August 2024 19:30		    
		    
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			    	ฉันจะทำให้เธอ มีความสุMy coder is trying to convince me to move to .net from PHP. I have always disliked the idea because of the expenses. But he's tryiong none the less. I've been using Movable-type on various websites for about a year and am anxious about switching to another platform. I have heard fantastic things about blogengine.net. Is there a way I can transfer all my wordpress posts into it? Any help would be greatly appreciated! 
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								 Tuesday, 20 August 2024 19:10		    
		    
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			    	鈴木愛理セックス Tuesday, 20 August 2024 19:10		    
		    
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			    	鈴木愛理セックスHere's where universal-access principles really come in handy, helping to create a space that will work well for users of all ages. 
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								 Tuesday, 20 August 2024 18:15		    
		    
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			    	ฉันชอบนักคนรักสัตว์ Tuesday, 20 August 2024 18:15		    
		    
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			    	ฉันชอบนักคนรักสัตว์You could definitely see your skills in the work you write. The world hopes for more passionate writers like you who aren't afraid to say how they believe. Always go after your heart. 
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								 Tuesday, 20 August 2024 18:08		    
		    
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			    	ウクライナ ビットコイン Tuesday, 20 August 2024 18:08		    
		    
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			    	ウクライナ ビットコインReviews from traders and experts reveal that the location of cryptocurrency exchanges usually give an idea of what's on offer. 
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								 Tuesday, 20 August 2024 17:43		    
		    
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			    	10日間天気予報 北海道 Tuesday, 20 August 2024 17:43		    
		    
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			    	10日間天気予報 北海道The Country Financial group is ranked annually in the Fortune 1000 list, which lists American companies by revenue. 
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								 Tuesday, 20 August 2024 12:56		    
		    
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			    	ความลับของเธอบนทวิตเตอ Tuesday, 20 August 2024 12:56		    
		    
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			    	ความลับของเธอบนทวิตเตอThe following time I learn a blog, I hope that it doesnt disappoint me as much as this one. I imply, I do know it was my choice to read, however I truly thought youd have one thing interesting to say. All I hear is a bunch of whining about one thing that you would fix in the event you werent too busy searching for attention. 
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								 Tuesday, 20 August 2024 11:59		    
		    
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			    	walking dead season 6 2 Tuesday, 20 August 2024 11:59		    
		    
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			    	walking dead season 6 2Your place is valueble for me. Thanks!? 
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								 Tuesday, 20 August 2024 11:44		    
		    
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			    	not a friend what do i call her as Tuesday, 20 August 2024 11:44		    
		    
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			    	not a friend what do i call her asHave you ever considered creating an e-book or guest authoring on other sites? I have a blog based upon on the same information you discuss and would really like to have you share some stories/information. I know my readers would appreciate your work. If you are even remotely interested, feel free to send me an e-mail. 
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