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- Monday, 23 September 2019 00:00
Elena Levi
Senior Product Manager, AppsFlyer- 09:20
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!Cognitive biases of the different stakeholders : Don't blame the data
As product managers, we rely heavily on gathering data in order to make product and business-related decisions. But even with the best intentions at heart, many times our decision-making is affected by inherent biases and preconceived notions - not by empirical data.
This is a universal pain across organizations.
In this talk, we will reveal the most prominent cognitive biases and explore mitigation tips to make better data-driven decisions. From Sales to Marketing and from Support to Dev we'll dive into each stakeholder, cover the most painful bias, explore how it affects the product, and how to deal with them.
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At least here we can see more honest opinions and not only polished marketing content. Some care only about style, others focus on comfort and durability. If a piece of jewelry keeps its color and does not irritate the skin, I consider it a win. Shipping speed is not everything, but extremely slow delivery is very annoying. If buyers say the item runs small or large, I always adjust my choice accordingly.
If anyone is interested in real user experiences, I sometimes write short notes about the shops I test.
You can find one of the pages here:
visit this page
Some charts are very generic and do not match real measurements at all. Very thin fabric may be fine for summer but often looks cheap and becomes see through. I also think about how easy it is to track a parcel once it ships. If they ignore basic questions or reply with copy pasted text, I become suspicious. Having a tracking number that works on common sites is very convenient. The main things I look at for glasses are frame weight, hinge quality and lens coating. Recently I have been testing several online eyewear shops to compare frames and lenses. Reading comments with real body photos is one of the best ways to check sizing.
Hope this helps someone. -
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HONG KONG -- A free press protects public interest. Democracy centers public interest. The CCP confuses party interest with national interest.
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