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- Monday, 23 September 2019 00:00
Elena Levi
Senior Product Manager, AppsFlyer- 09:20
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!Cognitive biases of the different stakeholders : Don't blame the data
As product managers, we rely heavily on gathering data in order to make product and business-related decisions. But even with the best intentions at heart, many times our decision-making is affected by inherent biases and preconceived notions - not by empirical data.
This is a universal pain across organizations.
In this talk, we will reveal the most prominent cognitive biases and explore mitigation tips to make better data-driven decisions. From Sales to Marketing and from Support to Dev we'll dive into each stakeholder, cover the most painful bias, explore how it affects the product, and how to deal with them.
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People who share height and weight information make it easier to choose the right size. Cheap frames can look nice at first but bend easily or become loose after a few weeks. For daily use items I try to balance price, build quality and real user feedback.
If anyone is interested in real user experiences, I sometimes write short notes about the shops I test.
You can find one of the pages here:
see more details
I also check if the store explains how to measure PD and frame size clearly. If they ignore basic questions or reply with copy pasted text, I become suspicious. Online shops that show detailed measurements and care instructions usually get my attention. On the other hand, a well made pair of glasses can last a long time and feel comfortable all day. I am still learning and testing different brands and styles over time. I recently tried a few different online shops and wanted to share my experience. Sometimes I do not mind waiting longer if the price is fair and the quality is solid. When it comes to eyewear, the small details really matter over time.
Hope this helps someone.
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