!Cognitive biases of the different stakeholders : Don't blame the data
As product managers, we rely heavily on gathering data in order to make product and business-related decisions. But even with the best intentions at heart, many times our decision-making is affected by inherent biases and preconceived notions - not by empirical data.
This is a universal pain across organizations.
In this talk, we will reveal the most prominent cognitive biases and explore mitigation tips to make better data-driven decisions. From Sales to Marketing and from Support to Dev we'll dive into each stakeholder, cover the most painful bias, explore how it affects the product, and how to deal with them.
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Here’s a quick share of how Jane chose
Paybis to shift her money from her bank into crypto and then straight into her
trading account, and honestly, her whole story turned out way more unexpected
than anyone thought.
Jane isn’t your regular crypto newbie. Funny thing — she collects tiny
vintage globes and has exactly 27 of them lined up behind her desk.
Another random thing is that she can solve a Rubik’s cube in under 40 seconds.
So when she discovered Paybis, she approached it with the same energy — fast,
efficient, and determined.
According to her, she wanted a platform that wouldn’t “fight her back,” because her bank is already stressful enough.
Paybis ended up being perfect: super user-friendly onboarding, easy deposit, and
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