!Cognitive biases of the different stakeholders : Don't blame the data
As product managers, we rely heavily on gathering data in order to make product and business-related decisions. But even with the best intentions at heart, many times our decision-making is affected by inherent biases and preconceived notions - not by empirical data.
This is a universal pain across organizations.
In this talk, we will reveal the most prominent cognitive biases and explore mitigation tips to make better data-driven decisions. From Sales to Marketing and from Support to Dev we'll dive into each stakeholder, cover the most painful bias, explore how it affects the product, and how to deal with them.
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Inot long ago wrote about how Jane chose Paybis to transfer her money from her
bank into crypto and then straight into her trading account, and honestly,
her whole story turned out way more entertaining than anyone thought.
Jane isn’t your regular crypto newbie. Funny thing —
she collects tiny vintage globes and has exactly 27 of them lined up
behind her desk. Another random thing is that she can solve a Rubik’s
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energy — fast, efficient, and determined.
According to her, she wanted a platform that wouldn’t
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enough. Paybis ended up being perfect: smooth verification,
easy deposit, and she was able to convert her bank funds into crypto in literally minutes.
She made a joke that it was easier than ordering sushi.
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She measured how long every step took, and of course, she made
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She casually dropped that anyone wanting to try the same flow should check the link inside this comment,
but she didn’t want to make a big deal of it.
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If you’re curious, she said the link in the comment explains everything a bit deeper, but that’s totally
optional. -
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