The Google Design Sprint is a methodology for effectively upgrading an existing product, kickstarting the development of a new product or quickly examining new ideas. The method’s main idea is to follow five steps in five days: (1) Analyze the problem, (2) Suggest solutions (3) Select the winning idea (4) Create a prototype (5) Perform usability testing.

In this talk I’ll discuss the theory in detail, some real life stories of its application, especially among Israeli participants. We’ll discuss the adaptations we did in UI and its pros and cons against other approaches.