Yael Ben-Ari || Senior Product Manager, Microsoft

Yael Ben-Ari

Senior Product Manager, Microsoft
Navigating SMB Waters with Enterprise Ship

 

 The Microsoft Security Group has been at the forefront of providing device security solutions for enterprises. However, when we identified an exciting new opportunity to expand our reach to the SMB (Small and Medium-sized Business) market, we suddenly found ourselves feeling like the new kid in town.

We needed to familiarize ourselves with the dynamics of a new ecosystem, adapt to the needs of a different market segment, and face the harsh reality of a crowded, incentive-driven market.

In this session, I will share how we handled this challenge, including cost reduction, pricing adjustments, refining feature sets, and changing sales strategies.

Join us as we explore the lessons we learned, strategies we employed, methodologies we used, and the best practices that enabled us to effectively penetrate a new market segment.  

 

Written by  Read 99024 times Last modified on Saturday, 10 February 2024 09:16
Rate this item
(0 votes)
Published in Day 1
Super User

Latest from Super User

More in this category: « Dessert Break Tzviel Lemberger || Head of AI for validation product team, Intel »

1182 comments

  • Comment Link mysgame Sunday, 21 July 2024 23:19 posted by mysgame

    My coder is trying to persuade me to move to .net from PHP. I have always disliked the idea because of the costs. But he's tryiong none the less. I've been using WordPress on several websites for about a year and am anxious about switching to another platform. I have heard great things about blogengine.net. Is there a way I can import all my wordpress posts into it? Any help would be greatly appreciated!

  • Comment Link mysgame Sunday, 21 July 2024 18:51 posted by mysgame

    Thanks for your thoughts. One thing really noticed is the fact banks along with financial institutions really know the spending routines of consumers and also understand that the majority of people max out there their cards around the holidays. They correctly take advantage of that fact and commence flooding your inbox and snail-mail box having hundreds of no-interest APR credit cards offers right after the holiday season ends. Knowing that if you are like 98 of the American public, you'll hop at the possible opportunity to consolidate credit card debt and switch balances towards 0 interest rate credit cards.

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.