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- Tuesday, 31 October 2023 00:00
Yael Ben-Ari
Senior Product Manager, Microsoft- 15:45-16:00
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- https://www.linkedin.com/in/yaelbenari/
| Navigating SMB Waters with Enterprise Ship |
The Microsoft Security Group has been at the forefront of providing device security solutions for enterprises. However, when we identified an exciting new opportunity to expand our reach to the SMB (Small and Medium-sized Business) market, we suddenly found ourselves feeling like the new kid in town.
We needed to familiarize ourselves with the dynamics of a new ecosystem, adapt to the needs of a different market segment, and face the harsh reality of a crowded, incentive-driven market.
In this session, I will share how we handled this challenge, including cost reduction, pricing adjustments, refining feature sets, and changing sales strategies.
Join us as we explore the lessons we learned, strategies we employed, methodologies we used, and the best practices that enabled us to effectively penetrate a new market segment.
Latest from Super User
1180 comments
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Thursday, 22 August 2024 20:09
posted by
首 出っ張り
This soon proved to be an inefficient way for businesses to protect themselves from bad debt.
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Thursday, 22 August 2024 19:28
posted by
仮想通貨ニュースイーサリアム
In other words, it can act as an incentive plan to encourage employees to work harder and smarter in order for the company to do well.
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Thursday, 22 August 2024 18:17
posted by
イトーヨーカ堂 閉鎖
This means that you can make large profits from a minimal investment.
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Thursday, 22 August 2024 17:30
posted by
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Eventually, someone had the idea of collecting all of the information from these clerks' cuffs and putting it together for other merchants to refer to before granting credit.
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Wednesday, 21 August 2024 18:08
posted by
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You really make it seem so easy with your presentation but I find this topic to be really something which I think I would never understand. It seems too complex and extremely broad for me. I am looking forward for your next post, I will try to get the hang of it!
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Wednesday, 21 August 2024 17:40
posted by
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