Elena Levi

Senior Product Manager, AppsFlyer
  • 09:20

!Cognitive biases of the different stakeholders : Don't blame the data

As product managers, we rely heavily on gathering data in order to make product and business-related decisions. But even with the best intentions at heart, many times our decision-making is affected by inherent biases and preconceived notions - not by empirical data.

This is a universal pain across organizations. 

 

In this talk, we will reveal the most prominent cognitive biases and explore mitigation tips to make better data-driven decisions. From Sales to Marketing and from Support to Dev we'll dive into each stakeholder, cover the most painful bias, explore how it affects the product, and how to deal with them.

 

Written by  Read 623477 times Last modified on Tuesday, 24 December 2019 22:43
Rate this item
(1 Vote)

11724 comments

  • Comment Link Iklan Jual Rumah Thursday, 12 December 2024 12:59 posted by Iklan Jual Rumah

    Starting my day with your blog always sets a positive tone Thanks for the great content! Greetings from IDProperticom[/url]

  • Comment Link diuwin Thursday, 12 December 2024 12:54 posted by diuwin

    I'm curious to find out what blog system you are using?
    I'm having some small security issues with my latest
    blog and I'd like to find something more secure.
    Do you have any recommendations?

  • Comment Link Iklan Jual Beli Rumah Thursday, 12 December 2024 12:52 posted by Iklan Jual Beli Rumah

    Fantastic job on this post! Your expertise and writing are truly impressive. Best regards, [url="https://www.idproperti.com" rel="dofollow"]Pasang Iklan Properti Gratis[/url]

  • Comment Link google rank 1 Thursday, 12 December 2024 12:44 posted by google rank 1

    seo seo seo seo seo seo seo seo seo seo seo seo seo seo google rank
    1 google rank 1google rank 1google rank 1google rank 1google rank 1google rank 1google rank 1google rank 1google rank 1google rank 1

  • Comment Link SAWQOPLKYTGF Thursday, 12 December 2024 12:36 posted by SAWQOPLKYTGF

    I am really glad to glance at this website posts which includes lots of useful data, thanks for providing
    these data.

  • Comment Link turku siivouspalvelu Thursday, 12 December 2024 11:21 posted by turku siivouspalvelu

    Heya i'm for the primary time here. I found this board
    and I to find It really useful & it helped me out a
    lot. I'm hoping to offer something again and
    aid others such as you aided me.

  • Comment Link telegram下载 Thursday, 12 December 2024 11:06 posted by telegram下载

    通过电报官网轻松进行Telegram中文版下载,支持Windows、Mac、iOS和Android、安卓、电脑、桌面等客户端多种平台https://www.telegramnx.com wps官网:https://www.wpskr.com/

  • Comment Link บุหรี่ ไอคอส ราคา Thursday, 12 December 2024 10:39 posted by บุหรี่ ไอคอส ราคา

    id="firstHeading" class="firstHeading mw-first-heading">Search results

    Help









    English














    Tools



    Tools
    move to sidebar hide

    Actions





    General

  • Comment Link iqos iluma ione Thursday, 12 December 2024 10:27 posted by iqos iluma ione

    LONDON, Sept 28 (Reuters) - Philip Morris International (PMI) on Thursday signalled a slower than anticipated
    U.S. roll out of its IQOS heated tobacco device, a choice analysts
    said was positive for its competitors in the short term.


    The New York-listed Marlboro maker also said it aims for
    more than two thirds of its net revenues to come from "smoke-free" products
    by 2030, up from 50% in 2025, as it tries to transform its image from a cigarette purveyor to
    a driver of the shift to healthier alternatives.


    Investors have been closely watching IQOS' entry into the U.S., the world's largest market for nicotine products,
    and had been expecting it from May 2024 next year.
    Reuters reported on Wednesday that PMI is hiring lobbyists across a host of key U.S.
    states ahead of the launch.

    Chief Executive Jacek Olczak said IQOS would launch
    in four cities in two unnamed U.S. states from
    2024, but a national launch would only come after PMI receives approval
    to sell the latest version, known as IQOS ILUMA.

    The company was planning to apply for approval in October and expected it from 2025,
    he continued.

    "We need to warm up the tyres," he said of the initial launch, which would help PMI fine tune its approach.


    A national roll-out of ILUMA would follow but in phases, he continued, adding launching in 10 states in the first year would make sense.



    Meaningful traction for PMI's heated tobacco products
    in the U.S. "now looks delayed until ILUMA," Owen Bennett,
    equity analyst at Jefferies, said in a note, adding this was a positive for PMI's
    rivals.

    Olczak also signalled that PMI's push into non-nicotine products was no longer a priority.

    It recently scrapped an ambition for $1 billion in net revenues to
    come from sales of such products by 2025.

    Instead, PMI will focus its resources on IQOS and nicotine pouch brand ZYN, Olczak said, adding it
    had been too optimistic around acceptance of big tobacco companies operating outside of nicotine.


    PMI also announced updated medium-term targets including for revenue
    and earnings per share, and ambitious volume targets for IQOS and ZYN.


    ZYN and other oral nicotine products in the U.S. would help drive an expected $2 billion in revenues there in 2024,
    even before IQOS ILUMA, executives said.

    PMI shares were up 1.5% on Thursday. (Reporting by Emma Rumney in London and Granth Vanaik in Bengaluru; additional reporting by Ananya Mariam
    Rajesh in Bengaluru; Writing by Emma Rumney; Editing
    by Elaine Hardcastle and Josie Kao)

  • Comment Link discount calvin klein bikini damen Thursday, 12 December 2024 10:21 posted by discount calvin klein bikini damen

    This excellent website really has all of the info I needed about this subject and didn't
    know who to ask.

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.