Everybody Builds. Only R&D Ships.

Everyone is a builder now.

Product managers can prototype features, create internal tools, and turn ideas into working applications, often without writing a single line of code.

But just because you can build something, does that mean you should ship it?

AI has changed who can build, but it hasn’t changed who is accountable when things break.

In this talk, we’ll explore what Product teams should build themselves, when to bring Engineering in, and how to tell the difference before something breaks.

Through real examples from Imagen, we’ll share what we’re already building with AI, where we’ve drawn the line, and why.

The goal isn’t to slow Product down. It’s to empower everyone to build faster, without turning production into the Wild West.