Yael Ben-Ari || Senior Product Manager, Microsoft

Yael Ben-Ari

Senior Product Manager, Microsoft
Navigating SMB Waters with Enterprise Ship

 

 The Microsoft Security Group has been at the forefront of providing device security solutions for enterprises. However, when we identified an exciting new opportunity to expand our reach to the SMB (Small and Medium-sized Business) market, we suddenly found ourselves feeling like the new kid in town.

We needed to familiarize ourselves with the dynamics of a new ecosystem, adapt to the needs of a different market segment, and face the harsh reality of a crowded, incentive-driven market.

In this session, I will share how we handled this challenge, including cost reduction, pricing adjustments, refining feature sets, and changing sales strategies.

Join us as we explore the lessons we learned, strategies we employed, methodologies we used, and the best practices that enabled us to effectively penetrate a new market segment.  

 

Written by  Read 114773 times Last modified on Saturday, 10 February 2024 09:16
Rate this item
(0 votes)
Published in Day 1
Super User

Latest from Super User

More in this category: « Dessert Break Tzviel Lemberger || Head of AI for validation product team, Intel »

1404 comments

  • Comment Link how to Thursday, 09 April 2026 17:13 posted by how to

    F*ckin? tremendous things here. I?m very satisfied to see your article. Thanks a lot and i am taking a look ahead to contact you. Will you kindly drop me a e-mail?

  • Comment Link explore here Thursday, 09 April 2026 16:22 posted by explore here

    Great post but I was wanting to know if you could write a litte more on this subject? I'd be very thankful if you could elaborate a little bit further. Thanks!

  • Comment Link knowledge base Thursday, 09 April 2026 16:14 posted by knowledge base

    Somebody essentially help to make seriously articles I would state. This is the first time I frequented your website page and thus far? I surprised with the research you made to make this particular publish extraordinary. Magnificent job!

  • Comment Link blog Thursday, 09 April 2026 16:00 posted by blog

    There are some fascinating points in time in this article but I don?t know if I see all of them center to heart. There's some validity however I will take hold opinion till I look into it further. Good article , thanks and we want extra! Added to FeedBurner as effectively

  • Comment Link Lunatogel\ Thursday, 09 April 2026 12:46 posted by Lunatogel\

    You can certainly see your expertise in the paintings you write. The arena hopes for more passionate writers like you who aren't afraid to say how they believe. All the time follow your heart.

  • Comment Link Dewalive Thursday, 09 April 2026 12:36 posted by Dewalive

    Good day! This is my first visit to your blog! We are a group of volunteers and starting a new project in a community in the same niche. Your blog provided us useful information to work on. You have done a extraordinary job!

  • Comment Link Lunatogel\ Thursday, 09 April 2026 11:03 posted by Lunatogel\

    I have observed that car insurance corporations know the automobiles which are at risk of accidents along with other risks. They also know what form of cars are prone to higher risk as well as the higher risk they've got the higher the premium rate. Understanding the simple basics involving car insurance will assist you to choose the right sort of insurance policy that will take care of the needs you have in case you happen to be involved in an accident. Thanks for sharing your ideas with your blog.

  • Comment Link Lunatogel\ Thursday, 09 April 2026 10:51 posted by Lunatogel\

    I have been surfing on-line greater than 3 hours as of late, yet I never discovered any interesting article like yours. It?s pretty worth enough for me. In my view, if all website owners and bloggers made good content material as you did, the net will be much more useful than ever before.

  • Comment Link Lunatogel\ Thursday, 09 April 2026 10:40 posted by Lunatogel\

    Terrific work! This is the type of info that should be shared around the net. Shame on the search engines for not positioning this post higher! Come on over and visit my site . Thanks =)

  • Comment Link Dewalive Thursday, 09 April 2026 10:40 posted by Dewalive

    I have noticed that of all forms of insurance, medical care insurance is the most debatable because of the issue between the insurance cover company's obligation to remain adrift and the client's need to have insurance cover. Insurance companies' profits on wellness plans are incredibly low, thus some firms struggle to generate income. Thanks for the ideas you discuss through this website.

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.