Shani Fargun || Product Manager , Simbionix – 3D Systems

Shani Fargun

Product Manager , Simbionix – 3D Systems

!When COVID gives you lemons – turn them into lemonade

 

 

One day early in 2020, the entire world was thrown into "chaos” due to a fast spreading global pandemic. Suddenly, the customers’ needs and product usage changed dramatically.

The question became: how can we continue and manage our products during this crisis in real-time?

In this talk I will depict how the PM team rapidly adapted to the situation, collected the flux of information from clients, monitored these changes, and identified the crucial market needs.

I will also demonstrate a series of actions and products that were implemented in order to fit the new market needs, show how the crisis was overcome, and share general insights on innovative and dynamic product management

Written by  Read 2045 times Last modified on Wednesday, 02 June 2021 13:21
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Published in Day 3 - morning session
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