Ofer Blutrich

AI Product Builder, Marketing, Base44 (Wix)

 The Marketing Department That Writes Production Code

Marketing has never kept up with product. Inside the company, people didn't know what shipped yesterday, and outside, nobody did. With AI, R&D now ships faster than marketing can even notice, and that old problem got a thousand times worse. I'm not a classic marketer. After 25 years as an entrepreneur, I joined Base44 in January 2026 to help marketing keep up with an agentic R&D. In the old world, a single landing page took months: design, UX, copy, frontend, and a developer. So I built MarketingOS, an agentic operating system that tells marketing what R&D shipped, decides what's worth building, and lets marketers

  write on-brand pages with a coding agent and open pull requests straight into the product. The hardest change wasn't the technology, it was how the team works. I'll close by discussing what this means:

Does every marketing team need someone like me, or does every marketer need these skills?

Written by  Read 28 times Last modified on Wednesday, 07 October 2026 02:23
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