“SaaS is dead.” The AI panic is real. But at monday.com, a five-minute demo turned that fear into momentum.

It started as a scrappy experiment—no strategy deck, no big plan. This is the story of how that single moment sparked a company-wide shift, changing how 3,000 people think about AI.

This talk is a practical, bottom-up playbook on how small, visible wins can earn leadership buy-in, reshape culture, and help you ignite that same movement to transform your own products and company.