How many times have you thrown your roadmap in the trash because reality had other plans? We have done that quite few times...

At Playtika, we learned the hard way that in a world of AI, fast-moving competitors, and players who expect new content every day, the classic roadmap doesn’t stand a chance anymore.

We'll share how we killed our old roadmap method, built a living one instead, and learned to plan for change instead fight it. From real game launches, unexpected pivots, and a few hard-earned lessons on turning chaos into momentum.