What happens when engineers start thinking like product owners? In this talk, I’ll share the journey of how we brought our engineering team closer to business goals, by giving them access to real usage data and encouraging them to care about what happens after the code is deployed. The results were striking: deeper ownership of features, more proactive decision-making, and a meaningful shift from reactive execution to product partnership.

You’ll hear how we broke silos between data and development, the practical rituals and tools that helped make usage data a habit, and how it all led to faster cycles and fewer product mistakes. This isn’t a story about KPIs, it’s about changing engineering culture to build better products, together.