Amit Shuster || Head of Product , Imagen

Amit Shuster

Head of Product , Imagen

Player 2 has entered the game: when product sticks its nose into growth’s business

In this talk, I share the story of how the founders' request to create a marketplace at our startup, led to an unexpected solution. Spoiler alert: we didn’t build a marketplace. Faced with the challenge, we pivoted away from simply fulfilling the request to deeply analyzing what would truly drive growth while keeping the core idea in mind. This talk reveals how we aligned our solution with business outcomes, utilized customer networks for growth, and prioritized long-term value over quick financial gains, transforming a straightforward request to build a marketplace into a robust growth engine

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