Anat Granit || Head of Product, Arato

Anat Granit

Head of Product, Arato

When Everything Is Possible (and That’s the Problem)

 

This is a talk for PMs building GenAI products, where user behavior is open-ended and outcomes are inherently unpredictable. It explores how this shift breaks familiar product assumptions around flows, QA, and discovery - and why that creates real business risk.
The talk introduces Generated Simulation as a practical product tool for regaining clarity, building confidence in decisions, and using AI’s unpredictability as a source of insight rather than fear.

 

 

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