Tomer Nir || VP Product, Playtika

Tomer Nir

VP Product, Playtika

The Roadmap is Dead - Long live the teams that shape it in real time

How many times have you thrown your roadmap in the trash because reality had other plans? We have done that quite few times...

At Playtika, we learned the hard way that in a world of AI, fast-moving competitors, and players who expect new content every day, the classic roadmap doesn’t stand a chance anymore.

We'll share how we killed our old roadmap method, built a living one instead, and learned to plan for change instead fight it. From real game launches, unexpected pivots, and a few hard-earned lessons on turning chaos into momentum.



Written by  Read 2913 times Last modified on Monday, 22 December 2025 08:59
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