Yael Ben-Ari
Senior Product Manager, Microsoft- 15:45-16:00
-
-
- Normal
- https://www.linkedin.com/in/yaelbenari/
| Navigating SMB Waters with Enterprise Ship |
The Microsoft Security Group has been at the forefront of providing device security solutions for enterprises. However, when we identified an exciting new opportunity to expand our reach to the SMB (Small and Medium-sized Business) market, we suddenly found ourselves feeling like the new kid in town.
We needed to familiarize ourselves with the dynamics of a new ecosystem, adapt to the needs of a different market segment, and face the harsh reality of a crowded, incentive-driven market.
In this session, I will share how we handled this challenge, including cost reduction, pricing adjustments, refining feature sets, and changing sales strategies.
Join us as we explore the lessons we learned, strategies we employed, methodologies we used, and the best practices that enabled us to effectively penetrate a new market segment.
Latest from Super User
1541 comments
-
Comment Link
Sunday, 19 April 2026 17:22
posted by
khai hoan imperial
Magnificent goods from you, man. I have understand your stuff previous to and you are just too great. I actually like what you have acquired here, really like what you're saying and the way in which you say it. You make it enjoyable and you still care for to keep it smart. I cant wait to read much more from you. This is really a tremendous site.
-
Comment Link
Sunday, 19 April 2026 04:09
posted by
hai hoan imperial
magnificent points altogether, you just gained a new reader. What would you recommend in regards to your post that you made a few days ago? Any positive?
-
Comment Link
Sunday, 19 April 2026 03:39
posted by
hai hoan imperial
I have been absent for a while, but now I remember why I used to love this website. Thanks , I will try and check back more frequently. How frequently you update your web site?
-
Comment Link
Sunday, 19 April 2026 03:35
posted by
hai hoan imperial
Hey there! I just wanted to ask if you ever have any issues with hackers? My last blog (wordpress) was hacked and I ended up losing months of hard work due to no backup. Do you have any methods to stop hackers?
-
Comment Link
Sunday, 19 April 2026 03:34
posted by
hai hoan imperial
Good ? I should definitely pronounce, impressed with your website. I had no trouble navigating through all the tabs and related information ended up being truly easy to do to access. I recently found what I hoped for before you know it at all. Quite unusual. Is likely to appreciate it for those who add forums or something, site theme . a tones way for your customer to communicate. Nice task..
-
Comment Link
Sunday, 19 April 2026 03:19
posted by
hai hoan imperial
Spot on with this write-up, I really assume this website needs rather more consideration. I?ll in all probability be once more to read rather more, thanks for that info.
-
Comment Link
Sunday, 19 April 2026 03:14
posted by
hai hoan imperial
I would also like to add if you do not now have an insurance policy otherwise you do not participate in any group insurance, you could possibly well gain from seeking assistance from a health insurance broker. Self-employed or those with medical conditions ordinarily seek the help of one health insurance brokerage. Thanks for your text.
-
Comment Link
Sunday, 19 April 2026 03:13
posted by
hai hoan imperial
Fantastic beat ! I would like to apprentice even as you amend your website, how could i subscribe for a blog site? The account aided me a appropriate deal. I have been a little bit acquainted of this your broadcast provided vibrant clear idea
-
Comment Link
Sunday, 19 April 2026 03:06
posted by
hai hoan imperial
Hey there! I'm at work surfing around your blog from my new apple iphone! Just wanted to say I love reading through your blog and look forward to all your posts! Keep up the outstanding work!
-
Comment Link
Sunday, 19 April 2026 02:52
posted by
hai hoan imperial
Does your website have a contact page? I'm having problems locating it but, I'd like to shoot you an e-mail. I've got some recommendations for your blog you might be interested in hearing. Either way, great website and I look forward to seeing it expand over time.
Leave a comment
Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.