Stav Aldaag || VP Product Management, Frontegg

Stav Aldaag

VP Product Management, Frontegg

"High-touch" to "Low-touch"

Your product is excellent, customers love it. Now is the right time to scale! But you can’t. Your product is supported by too many employees: from salespersons to customer success managers, customer service, technical support, business analysts, and more. New customers lead to more recruitment, more training, endless meetings, and cross-function collaborations. There is a way to avoid this, and it requires a balance between "high-touch" and "low-touch" approaches to the product. 

 

In this talk, I will describe how I moved the company from a high-involvement product to a range of products that require minimum dependency on human interaction. 

Written by  Read 2579 times Last modified on Sunday, 26 December 2021 23:43
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