Shai Frank ||VP Product, Optimove

Shai Frank

VP Product, Optimove

Roadmap/Strategy Fit

 

How I aligned the company around a flexible initiative-driven roadmap and stopped lying to everyone.

Many of us build annual or quarterly product roadmaps by prioritizing the backlog based on each feature’s value and estimated effort. But the reality is that this hardly ever ends up as planned. In this talk I will show you how I implemented a practical process of prioritizing customer problems rather than features, resulting in better alignment of the company around a flexible and strategic initiative-driven roadmap.   

Written by  Read 2284 times Last modified on Thursday, 28 January 2021 11:40
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