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- Monday, 23 September 2019 00:00
Elena Levi
Senior Product Manager, AppsFlyer- 09:20
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!Cognitive biases of the different stakeholders : Don't blame the data
As product managers, we rely heavily on gathering data in order to make product and business-related decisions. But even with the best intentions at heart, many times our decision-making is affected by inherent biases and preconceived notions - not by empirical data.
This is a universal pain across organizations.
In this talk, we will reveal the most prominent cognitive biases and explore mitigation tips to make better data-driven decisions. From Sales to Marketing and from Support to Dev we'll dive into each stakeholder, cover the most painful bias, explore how it affects the product, and how to deal with them.
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Have you ever thought about writing an ebook or guest authoring on other websites? I have a blog centered on the same ideas you discuss and would love to have you share some stories/information. I know my audience would enjoy your work. If you're even remotely interested, feel free to send me an e mail.
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