Shiri Arad Ivtsan

Director of Product Management, WhiteSource
  • 09:40 - 10:00
  • company logo LIGHT

The Business Side of Our Products: How sales-product relationship improved our offering

Collaboration and relationship with the sales team help our product improve. In order to work effectively with Sales, it's important to understand the differences in our incentives and KPIs. Sales teams need ammo to close the sale, and our part in enabling sales is increasing the team's product knowledge and providing them with competitive analysis, preparing them for the hard questions prospects ask.

In this talk, I will present two highly impactful resources we added to the sales enablement toolbox. We will examine the implementation process and effective utilization of competitive & Win-loss analysis for Product managers:

- Learn how better understanding our losses helps us increase revenue (hint: it's not always the product)

- Learn how to collect valuable information on the competition, and make the information more accessible to internal stakeholders

 

Written by  Read 37894 times Last modified on Tuesday, 21 December 2021 11:53
Rate this item
(0 votes)

754 comments

  • Comment Link Lunatogel Sunday, 15 March 2026 09:58 posted by Lunatogel

    Can I just say what a aid to find somebody who actually knows what theyre talking about on the internet. You undoubtedly know tips on how to carry a difficulty to light and make it important. More people need to read this and perceive this facet of the story. I cant consider youre not more widespread because you definitely have the gift.

  • Comment Link Lunatogel Sunday, 15 March 2026 09:48 posted by Lunatogel

    okmark your blog and check again here frequently. I'm quite certain I will learn plenty of new stuff right here! Good luck for the next!

  • Comment Link Lunatogel Sunday, 15 March 2026 09:44 posted by Lunatogel

    I'm really enjoying the design and layout of your blog. It's a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a developer to create your theme? Excellent work!

  • Comment Link Lunatogel Sunday, 15 March 2026 09:13 posted by Lunatogel

    Great post. I used to be checking continuously this blog and I am inspired! Extremely useful info particularly the closing section :) I take care of such information much. I was looking for this certain information for a very long time. Thanks and good luck.

  • Comment Link Lunatogel Sunday, 15 March 2026 09:11 posted by Lunatogel

    I am very happy to read this. This is the type of manual that needs to be given and not the accidental misinformation that's at the other blogs. Appreciate your sharing this best doc.

  • Comment Link wikimapia.org Thursday, 12 March 2026 15:17 posted by wikimapia.org

    casino sanremo online

  • Comment Link Relationships and More Thursday, 12 March 2026 10:06 posted by Relationships and More

    One thing I want to say is always that car insurance canceling is a dreadful experience and if you are doing the best things as being a driver you simply won't get one. Some people do obtain the notice that they've been officially dropped by the insurance company they have to fight to get further insurance from a cancellation. Inexpensive auto insurance rates are often hard to get from a cancellation. Understanding the main reasons regarding auto insurance cancellation can help drivers prevent losing one of the most essential privileges out there. Thanks for the ideas shared through your blog.

  • Comment Link Relationships  More Couples and Marriage Counseling Thursday, 12 March 2026 09:52 posted by Relationships More Couples and Marriage Counseling

    One thing I've noticed is there are plenty of misguided beliefs regarding the banking companies intentions if talking about home foreclosure. One myth in particular would be the fact the bank needs to have your house. The lending company wants your money, not your house. They want the cash they lent you with interest. Steering clear of the bank will undoubtedly draw a foreclosed conclusion. Thanks for your post.

  • Comment Link Relationships and More Couples and Marriage Counseling Thursday, 12 March 2026 09:40 posted by Relationships and More Couples and Marriage Counseling

    Many thanks for this article. I will also like to mention that it can always be hard when you are in school and just starting out to initiate a long credit ranking. There are many scholars who are just simply trying to live and have long or favourable credit history are often a difficult thing to have.

  • Comment Link Relationships and More Couples and Marriage Counseling Thursday, 12 March 2026 09:25 posted by Relationships and More Couples and Marriage Counseling

    I?m not sure where you are getting your info, but great topic. I needs to spend some time learning much more or understanding more. Thanks for wonderful information I was looking for this info for my mission.

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.