Super User
Tal Kailler || Rider Product Team Lead, Gett
About the lecture:
Be data driven informed
As PMs we are expected to be data-driven and base decisions on user usage data. In this talk I will suggest a different approach of being data-informed, meaning that user usage data is only 1 source of input out of many to base product decisions on.
Shani Fargun || Product Manager , Simbionix – 3D Systems
About the lecture:
!When COVID gives you lemons – turn them into lemonade
One day early in 2020, the entire world was thrown into "chaos” due to a fast spreading global pandemic. Suddenly, the customers’ needs and product usage changed dramatically.
The question became: how can we continue and manage our products during this crisis in real-time?
In this talk I will depict how the PM team rapidly adapted to the situation, collected the flux of information from clients, monitored these changes, and identified the crucial market needs.
I will also demonstrate a series of actions and products that were implemented in order to fit the new market needs, show how the crisis was overcome, and share general insights on innovative and dynamic product management.
Arbel Zinger || Product Manager, Google Search
About the lecture:
PMing COVID-19 - Building for a pandemic
As the Google's Crisis Response product manager, I build products to help people find relevant information during earthquakes, wildfires, floods and other disasters. What happens when the crisis is global? What are the challenges (and opportunities) I tackled during the COVID-19 crisis. How and when we figured out something big is happening and we need to react to it.
How do you module User needs and move the whole organisation in order to build a product that provides local, fresh and actionable information?
Reut Ksantini Roth || Senior UX Expert, UI
Rethink UX - about the relationship between PM and UX
Reut Ksantini Roth || Senior UX Expert, UI
Rethink UX - about the relationship between PM and UX
