Lessons from trying to change a system that didn’t want to change

In this talk, Gal shares a four-year journey of driving change inside a resistant, expert-led industry. What began as a product challenge revealed something deeper: perception gaps between those who provide value and those who experience it, listening to the wrong voices, and incentives that quietly block innovation.

Through real failures and hard-earned lessons, Gal breaks down what it actually takes to change systems that resist change — from building conviction before code, to aligning an entire organization around a single outcome.

This isn’t a story about legal tech. It’s a playbook for product leaders trying to move entrenched systems, inside and outside their companies.