Ask three AI tools "what's our churn?" and you get three different numbers. Nobody lied - each silently chose a different population, definition, time basis, and pipe. MCP gave every PM access to the data lake; it didn't give them understanding, and a confident wrong answer costs more than no answer.

This is about the layer nobody put on the roadmap. Adaya will show the four hidden choices behind any metric, why a metric is a product, and the agent architecture we run at ReasonLabs - plus three tests to run on your own org tomorrow morning.