Rethink UX - about the relationship between PM and UX



The common PM would say the the PM is responsible for the "What" and the UXer is responsible for the How.

Reut think that this attitude is no longer correct. PM and US should collaborate on both: What and How.

She will present more advance model for the relationship.

In order to do so, she will explain the difference between a UX\UI expert and a classical UX expert.

By the end of the talk you will know how to use better the UX in order to achieve a better product and better product market fit.