Super User

Super User

Gil Bouhnick ||VP Product, Pipl

 Thinking ‘Product’ as a founder

 

Gil Bouhnick ||VP Product, Pipl

About the lecture:

 Thinking ‘Product’ as a founder

A product manager who is also a startup founder is responsible for the success of the company before the success of the product.

Product decisions are derived not only from customer needs, but also from marketing goals, sales, unit economic, fundraising, HR, and more.

In a startup, the level of uncertainty is high and the activity is constantly evolving. In such a reality, the goals are short-term, the cost of delay is high, and the decision-making process is super agile and minimalistic.

 

On the other hand, the founder’s toolset is wider, and the product is just one tool for fulfilling the company’s vision.

Tomer Shay ||CEO & Co-Founder, EverSQL

3 steps we took to increase our SaaS sales in 3x

 

Tomer Shay ||CEO & Co-Founder, EverSQL

About the lecture:

 3 steps we took to increase our SaaS sales in 3x

Selling a product in a zero/low touch based SaaS is both challenging and fun. In this talk, we'll present 3 steps we took to increase the awareness and engagement of the developers community with our database optimization product. We'll discuss our tool based marketing approach, our specially crafted emails, and the engagement of our potential customers with our product.

Ariel Weiss ||Decision Product Manager, Riskified

Explain yourself - how explaining your decisions can lead to better accuracy

 

Shani Fargun || Product Manager , Simbionix – 3D Systems

!When COVID gives you lemons – turn them into lemonade

 

 

Betty Keren || Product Manager, Microsoft

Adapting to changes in users, lessons we learned at Microsoft Teams.