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Shachar Avrahami

VP Product, Base

The Builder PM: I Don't Write Code, Yet, I Shipped 100+ Features to Production This Year


What happens when the person holding the product vision finally has the power to push it directly to production?
Over the last year, as a non-technical VP Product, I bypassed the traditional engineering queue and shipped over 100 features directly to production.

The magic isn't (just) the AI tools; it's the framework we built: Product-Led Development. By deleting the PM-to-dev translation layer, we collapsed the idea-to-production flow into a matter of days.

In this talk, I’ll share the exact blueprint to rewire your organization for this flow: starting with a small task force, defining non-negotiable guardrails, and earning R&D's trust.
I’ll show how this model accelerates business velocity, transforms how you handle customer requests, and ultimately frees your engineering team to focus entirely on core architecture.

Written by  Read 38 times Last modified on Thursday, 09 April 2026 16:54
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